the ease of use of the backend and support

What I like best about Kentico, specifically Xperience by Kentico, is that it combines content management, digital marketing and commerce in one platform built on modern .NET. As an agency working mainly in the Microsoft ecosystem, that's a big advantage for us: our developers work with ASP.NET Core, familiar tooling and clean dependency injection instead of fighting a proprietary framework. Customization feels like normal .NET development, not a workaround. The Content Hub and reusable content items are another highlight. Clients can create content once and use it across websites, channels and headless frontends, which cuts down on duplicate work for editorial teams. The Page Builder with custom widgets strikes a good balance: editors get real flexibility in building pages, while developers keep control over structure and design consistency. I also appreciate the regular refresh cadence. New features arrive in small, predictable updates rather than big disruptive version jumps, which makes long-term maintenance and upgrades much easier to plan for our clients. On top of that, the documentation is thorough and the partner support from Kentico is responsive and genuinely helpful when we run into edge cases.

I find Kentico to be a more powerful CMS than WordPress. I also value the image editor a lot.