Iris is a customer engagement agency that specializes in creating technology-enabled human relationships between brands and their customers. By architecting and orchestrating data and technology, Iris delivers personalized experiences that drive customer participation and loyalty. Key Features and Functionality: - Data Integration and Strategy: Iris focuses on integrating and optimizing data across various platforms to enhance customer engagement strategies. - Personalized Customer Journeys: The agency designs and implements customized customer journeys, leveraging dynamic content and personalization to deliver relevant communications. - Marketing Technology Implementation: Iris assists in the implementation and refinement of marketing technologies, such as Braze, to maximize productivity and return on investment. - Loyalty and Rewards Programs: The agency develops tailored CRM strategies, including value-based segmentation and rewards programs, to boost customer loyalty and lifetime value. Primary Value and Solutions: Iris addresses the challenge of creating meaningful and personalized customer experiences in a digital landscape. By bridging the gap between marketing and technology, Iris enables brands to deliver relevant, timely, and engaging communications that foster customer loyalty and drive business growth. Their expertise in data strategy, technology integration, and personalized marketing ensures that clients can effectively engage their customers and achieve measurable results.

ris r.one is an advanced asset management and predictive maintenance tool designed to help Charge Point Operators maximize uptime and reliability. Its intelligent fault detection feature identifies charger issues before they happen and even when OCPP fails to catch them, preventing revenue loss and customer dissatisfaction. With automated maintenance scheduling, smart task prioritization, and real-time service alerts, Iris r.one ensures faster response times, fewer outages, and more efficient operations across large charging networks. Trusted by leading CPOs to increase charger availability, reduce maintenance costs, and protect ROI at scale.

Iris Sense is a powerful EV charging analytics platform that gives Charge Point Operators and fleet managers a clear, data-driven view of their network performance. It combines uptime analytics and utilization tracking to reveal how chargers are actually performing, beyond what OCPP alone can show. With role-based dashboards, heatmaps, and business intelligence tools, Iris Sense helps teams make smarter operational and investment decisions. From identifying underperforming assets to planning network expansion, Iris Sense turns EV charging data into actionable insight.
Iris by Braze is part of Braze's comprehensive customer engagement platform that empowers businesses to deliver personalized and meaningful customer experiences. Iris utilizes machine learning to automate and optimize customer interaction processes, helping companies to predict customer behavior and preferences. By harnessing data-driven insights, Iris enables businesses to tailor their messaging strategies across various channels, enhancing customer retention and loyalty. The Braze platform, accessible through the website https://www.braze.com, offers a range of tools that support dynamic messaging, real-time analytics, and seamless integration with existing systems, allowing businesses to maintain an omnichannel presence and strengthen customer relationships.