Inuvo IntentKey

2 reviews

The IntentKey™ is the first implementation of Artificial Intelligence designed to replace the advertising industry’s dependence on third-party consumer data. IntentKey’s groundbreaking technology was first developed in a machine-learning lab at UCLA. It works like this: The human brain is nothing more than a library of information, where the neurons in the brain are like the books in that library. The brain is a map that connects these individual books so we can access them to make decisions. Similarly, the IntentKey™ is a map of the connections between more than 25 million different WHY-based signals, which can be about people, places, things, products, ideas, or even emotions. The foundation of knowledge for this AI is the internet, which makes the IntentKey™ the first map of collective knowledge that can be utilized to calculate the probability associated between WHY signals. The IntentKey™ does not use (nor does it need) any third-party consumer data. The IntentKey™ can understand the unique reasons WHY consumers have an interest in the products, services, and brand of an advertiser. Those unique reasons change dynamically every five minutes based on seasonal, environmental, consumer, or other known / unknown influences. These reasons WHY can include any one or more of the 25 million signal “books” the IntentKey™ understands. Similarly, the IntentKey™ understands WHY consumers are visiting web pages–and those reasons also vary all the time. When the reason WHY a consumer visits a webpage matches the same reasons WHY other consumers made their purchase decisions, the IntentKey™ places an advertisement on that page. Every implementation of this AI is custom to the client with no ability to port that custom AI implementation to any other company. It typically only takes days for the AI to understand all the various micro-segment WHYs and begin marketing to those WHY reasons.