Allows us to compare our own brand against other competitors whom are of a similar type and size. Greta to see what the competition are doing and assist with Marketing and sales strategies. A fantastic opportunity to evaluate our Social Media Marketing presence and brand marketing actions. The fact you can get a score for each brand enables you to monitor your brand effectively against our major competitors in the market place. I can also calculate the magnitude score which is fantastic. Also having the ability to view detailed metrics on line and also filter data to give me an exact view of my brand positioning.

The price and also the historical data. I enjoy reading the blog as i find it very interesting.