Horowitz Agency

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Horowitz Agency is a premier integrated marketing and public relations firm specializing in serving boutique law firms, production companies, and professional service providers across the United States and Canada. Established in 2007, the agency leverages its in-house law firm experience to deliver comprehensive marketing strategies and implement effective tactics tailored to each client's unique needs. Key Features and Functionality: - Strategic Planning: Conducts market and position assessments, identifies profit centers, and performs SWOT analyses to develop tailored marketing strategies. - Branding and Rebranding: Assists in creating and revitalizing brand identities to enhance market presence and client engagement. - Public Relations: Manages media relations and secures national press coverage to elevate clients' profiles. - Website Development: Designs and develops award-winning websites that effectively represent clients' brands and services. - Digital Marketing: Implements social media campaigns and digital strategies to reach target audiences and drive engagement. - Client Acquisition and Retention: Provides business development training to help firms retain clients and expand their services. Primary Value and Solutions Provided: Horowitz Agency offers a cost-effective alternative to building an in-house marketing team, particularly for firms with up to 175 lawyers. By outsourcing marketing needs to Horowitz Agency, clients benefit from a 'CMO-type' leadership with an established team, leading to significant cost savings. The agency's strategy-first approach ensures that all marketing efforts are aligned with clients' business objectives, resulting in improved client acquisition, retention, and overall growth.