Horizon Media

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Horizon Media is a leading independent media agency renowned for its innovative approach to advertising and marketing solutions. By leveraging advanced data analytics and cutting-edge technology, Horizon Media crafts personalized and effective media strategies that drive client success. Their commitment to cultural equity and data-driven insights positions them at the forefront of the media industry. Key Features and Functionality: - eMbrace Platform: Developed in collaboration with Nielsen, eMbrace is a multicultural communications and media planning platform designed to help marketers better reach diverse audiences. It includes an upgraded panel size to better represent Asian, Black, and Hispanic consumers, aiming to develop more inclusive marketing and advertising practices. - Neon AI Platform: Launched by Horizon Media's commerce affiliate, Night Market, Neon is an AI-powered platform that allows advertisers to better understand where to direct their spend on retail media. It combines mixed media models, sales data, and retail campaign performance data to make ROI predictions and optimize retail media spend. - blu. Data Platform: Horizon Media's proprietary data platform, blu., utilizes PII data licensed directly from TransUnion to serve as its identity layer. It pulls in deterministic consumer profile data from over 283 million individuals in the US, enabling clients to enhance these profiles with their own known consumer attributes and perform lookalike or propensity modeling. Primary Value and Solutions: Horizon Media addresses the evolving needs of advertisers by providing platforms that integrate data and technology to optimize media planning and buying. The eMbrace platform ensures that marketing strategies are inclusive and representative of diverse audiences, while the Neon AI platform standardizes retail media measurement, allowing advertisers to make informed investment decisions. The blu. data platform offers clients control over their data, enabling personalized and effective marketing campaigns. Collectively, these solutions empower clients to navigate the complexities of modern advertising, ensuring their messages resonate with the intended audiences and drive measurable results.