Hipopotesis is a full-service market research company specializing in qualitative and quantitative research for the Spanish and European markets. The company operates at the intersection of business anthropology, design thinking, lean and agile methodologies, and computational social sciences, offering tailored solutions to address complex business challenges. Designed to meet the needs of businesses seeking to understand their audiences, Hipopotesis provides a wide range of research services in Spanish and English. Its work is grounded in social anthropology, enabling an in-depth analysis of human behavior and its impact on decision-making processes. The company’s approach integrates diverse methodologies to deliver insights that are both actionable and strategically valuable. Key features and capabilities of Hipopotesis include: Comprehensive research methodologies: A mix of qualitative and quantitative techniques, such as in-depth interviews, focus groups, and surveys. Social media listening and online communities: Providing insights into real-time trends and audience behavior. Expertise in bilingual research: Studies conducted fluently in both Spanish and English for diverse target audiences. Focus on actionable insights: Ensuring research outcomes directly inform business strategies and competitive positioning. Hipopotesis supports organizations in understanding customers, clients, and employees, helping them refine their products, services, and strategies based on robust data and analysis. By combining innovative techniques and multidisciplinary expertise, Hipopotesis enables businesses to enhance their competitive advantage and drive growth.