Genius Digital Marketing

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A full-service marketing agency based in Dallas, specializing in commercial real estate, e-commerce, B2B Lead Gen, and just about everything in between. We Make Your Marketing Dollars Work Smarter and here's how: STRATEGY Full Digital Strategy Genius creates a comprehensive plan that outlines how the agency will leverage digital channels and technologies to achieve its clients' business objectives. This strategy will serve as a roadmap for planning out budgets and utilizing online platforms and tools to reach, engage, and convert the target audience effectively. Industry Insights Genius is always performing research to keep up with industry insights. It is crucial in order to provide effective and tailored strategies for our clients. Industry insights help both Genius and our clients stay informed on market trends, consumer behavior, and new technologies. ACCOUNT/PROJECT MANAGEMENT Budget Management Managing our clients’ budgets is a critical aspect of a our responsibilities. Effectively allocating and optimizing budgets ensures that our clients get the most value from their marketing investments. Budget planning involves a transparent discussion about the scope of work, the level of competition in the industry, and the specific digital marketing channels to be utilized. Performance Reporting Sharing results effectively is crucial for Genius to demonstrate the value of our clients' marketing investments. We value clear and transparent communication and strive to build trust and strengthen relationships. We focus on goal-based reporting using interactive dashboards that clients have open access to. Genius schedules regular meetings to discuss results and provide an opportunity for real-time discussion, clarification of any questions, and collaborative planning for future initiatives. Project Management Genius will delegate an Account Director to manage the planning, execution, and oversight of your strategy. The Account Director maintains the various elements of a digital marketing campaign, from managing budgets, to setting timelines, sharing reporting, and communicating with internal and external colleagues. CREATIVE Branding Genius now offers full logo design and branding services. Creating a cohesive brand identity is pertinent to appealing to potential new residents. We take your goals and vision for the property and bring it to life in intricate graphic design. Graphic Design Genius can create branded collateral for digital ads, social media, email marketing, mailers, business cards and more. Content Creation Content creation can include videography, photography, graphic design work, UGC, or a combination of multiple of these crafts. Genius can create content and utilize it across social media platforms, websites, digital advertising platforms, print advertising, and more. Copywriting Our copywriting specialist and creative director take time to learn your brand voice and can create copy for your website, ads, social media, or print materials. DIGITAL ADVERTISING Search Engine Marketing Display Advertising Programmatic Advertising Social Media Advertising Genius reaches top of funnel audiences with prospecting and retargeting campaigns and creates brand awareness through Facebook (Meta), Instagram, LinkedIn, Youtube, and more. SOCIAL MEDIA Social Media Management Genius establishes consistency in voice design and shares scheduled posts with clients using monthly content calendars. We also offer community management and engagement to make sure potential leads are communicated with efficiently. Platforms we operate on include Instagram, TikTok, Facebook, LinkedIn, and more. Influencer & Ambassador Management Organic social for companies is only shown to followers around 4% of the time. To increase visibility, either promoting content, or engaging users with similar audiences to create content should be conducted. Genius works with influencers in a variety of ways. MACRO Influencers - Top of funnel, great for brand awareness in larger markets, usually expensive engagements. MICRO Influencers - Larger engagement from audiences, more tailored to specific niches, generally strong content creators SEO/WEBSITE OPTIMIZATION SEO We utilize technical, on-page, off-page, and local SEO techniques to help your website run efficiently for users, close leads, and rank your website. Digital Audits All engagements begin with reviewing legacy channel and performance data and deep diving into areas of opportunity. Website Development The way users interact with your website is extremely important to closing the marketing funnel. With years of expertise in driving leads to conversions, our oversight in the web design process adds value to your marketing strategy. Genius has the capability to explore layouts, collect content, and provide engaging copy that will keep users on your website and will drive them to book tours. EMAIL ADVERTISING Email Marketing Genius builds audiences and email lists through lead generating channels to then strategize, create, and run email marketing campaigns to close those leads. PRINT ADVERTISING ● Direct Mailers ● Billboards ● Flyers ● Business Cards MULTIFAMILY LEAD GENERATION Genius Lead Pro AI is a sophisticated system designed to revolutionize the multifamily leasing process by enhancing lead management, streamlining leasing processes, and ensuring higher lead conversion rates. A Lead Nurturing Sales Team is a group of human sales professionals who play a crucial role in the lead management process, working in tandem with AI technology. Their primary responsibilities include: ● Lead Engagement: They engage with leads identified by the AI, offering a human touch to the communication process. ● Personalization: They tailor their interactions to the unique needs and preferences of each lead building rapport. ● Conversion Optimization: The team uses their expertise to recognize when a lead is ready to take the next steps. ● Human Assistance: When a lead reaches a point where human interaction is essential, the team provides expert guidance. The synergy between AI technology and human sales professionals optimizes the lead management and leasing process, resulting in higher conversion rates and overall customer satisfaction. Lead nurturing and management gives your leasing team more time to take tours and meet with potential clients! Less Administrative work and time in front of a computer means more tours and more signed leases. ILS management services focus on elevating property visibility, lead generation, and pricing strategies to improve the online presence of properties and drive revenue growth. Genius specializes in ILS management on platforms like Zillow, Apartments.com, and Rent.com, including: ● Optimizing property listings ● Content: crafting compelling descriptions and selecting high-quality images ● Conducting keyword research to enhance discoverability Our multifamily expert team manages reviews and online reputation, ensuring professional responses to feedback and enhanced property ratings. Staying informed about ILS algorithms and conducting competitive analysis are integral components of our services. Multifamily Content Creation Now more than ever, good quality content is extremely important in social advertising and within social profiles. Not only that, but potential leases want to explore videos and high-quality photos before even committing to a tour. This is why Genius has made it possible for our team of content creators to create the following: ● Youtube videos ● Voiceovers ● Unit walk-through videos ● Neighborhood walk-through videos ● Real estate photography ● Drone photography/videography ● Full brand/lifestyle production & videography

Genius DM

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Your business can experience something truly great—transparent, scalable growth fueled by digital marketing strategies that convert. From real estate to robotics and everything in between, Genius Digital Marketing provides specialized tactics for non-profit organizations. Allows us to help you make an impact.