Frankly's Express Video is an innovative platform that seamlessly integrates live streaming, video-on-demand , live-to-VOD, and ad insertion workflows into a unified content management system . Designed to acquire, manage, distribute, and monetize video content from any standards-based encoder, Express Video enables rapid publication with multi-bitrate HD streaming across web, social, mobile, and over-the-top platforms.
Key Features and Functionality:
- Versatile Video Acquisition: Supports continuous recording of up to 72 hours of video from various sources, including on-premise and field encoders from industry leaders like Amazon Elemental, Teradek, and LiveU. Compatible with bonded cellular streaming services such as LiveU and Dejero for remote video feed acquisition.
- Real-Time Editing: Offers frame-accurate editing of recorded content, allowing users to create and publish clips moments after they air. Features include intuitive editing controls, timecode inputs, and image capture capabilities.
- Live Streaming with Ad Insertion: Enables seamless live streaming with server-side ad insertion, preserving embedded SCTE-35 metadata for targeted advertising and personalized content experiences. Supports adaptive bitrate streaming using HLS or MPEG-DASH.
- Automated Workflows: Integrates with Frankly's CMS or operates as a standalone solution, offering automation tools for file transcoding, custom integrations, and rules-based publishing to streamline video management.
- Comprehensive Distribution: Facilitates content distribution across multiple platforms, including web, social media, mobile, and OTT devices, ensuring broad audience reach.
Primary Value and User Solutions:
Express Video addresses the challenges broadcasters and media companies face in managing and monetizing digital content across multiple platforms. By providing a unified, cloud-based solution, it streamlines workflows, reduces operational complexity, and enhances content delivery speed. The platform's real-time editing and live streaming capabilities ensure timely content publication, while its ad insertion features maximize revenue opportunities through targeted advertising. Overall, Express Video empowers users to efficiently manage their video assets, engage audiences across various channels, and optimize monetization strategies.