Flybits

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Flybits is a contextual engagement platform designed for financial institutions that enables enterprises to unify disparate data sources and orchestrate personalized, real-time digital experiences. It functions as a central intelligence layer that interprets data signals—such as user behavior, location, and life events—to determine the optimal timing and intent for customer interactions. Unlike broad marketing automation tools, the software is engineered specifically for regulated environments, allowing organizations to leverage sensitive customer data securely without compromising privacy or compliance standards. The solution helps digital product and marketing teams move beyond generic notifications by transforming raw data into "context." This capability allows for the delivery of highly relevant content, such as financial advice, product recommendations, or service alerts, directly to the user's preferred channel at the moment of highest impact. By sitting between data repositories and customer-facing channels, Flybits allows banks to operationalize their data assets to increase digital engagement and customer lifetime value without requiring a complete infrastructure overhaul. Key features and capabilities of the Flybits platform include: Unified Data Orchestration: Connects to proprietary and third-party data streams to build a comprehensive view of customer context, integrating seamlessly with existing mobile apps and web portals. Privacy-Preserved Activation: Utilizes tokenization and strict data governance protocols to ensure that sensitive information is activated for personalization while remaining secure and compliant with banking regulations like SOC2 and ISO. Real-Time Journey Creation: Provides pre-built templates and low-code workflows that enable teams to launch and update complex, multi-channel customer journeys efficiently, reducing reliance on IT resources. Contextual Intelligence: Applies advanced logic to predict user intent and filter out irrelevant noise, ensuring engagements are timely and value-driven rather than purely transactional. By bridging the gap between data science and digital delivery, Flybits empowers enterprises to provide helpful, predictive experiences that foster trust and long-term loyalty.