Entravision is a global advertising, media, and technology company that connects brands with consumers across the U.S., Latin America, Europe, Asia, and Africa. With over three decades of experience, Entravision has evolved into a digital powerhouse, offering a comprehensive suite of end-to-end advertising services. The company maintains a diversified portfolio of television and radio stations targeting Hispanic audiences in the U.S., making it the largest affiliate group of the Univision and UniMás television networks.
Key Features and Functionality:
- Digital Advertising Solutions: Entravision provides a full suite of digital marketing services, including display, email, social media, web-based advertising, SEO, paid search, digital audio, CTV/OTT, DOOH, and branded content.
- Programmatic Ad Purchasing: Through its Smadex platform, Entravision enables advertisers to execute performance campaigns using machine learning, offering transparency and contextual targeting across in-app, mobile web, audio, and CTV channels.
- Media Properties: The company owns and operates television and radio stations, providing substantial access and engagement opportunities in top U.S. Hispanic markets.
- Content Creation: Entravision delivers exclusive content, premium niche programming, and curated branded content, catering to both broad and niche audiences.
Primary Value and Solutions:
Entravision's primary value lies in its ability to connect brands with diverse and influential consumer segments through a combination of digital expertise and traditional media assets. By offering comprehensive advertising solutions and leveraging strategic partnerships with major platforms like Meta, X Corp. , TikTok, and Spotify, Entravision helps advertisers effectively reach and engage their target audiences, driving growth and brand loyalty.
