I recently used Demandbase One with one of my clients after we switched from another platform, and the best part for me has been the seamless usability. Even if you are completely new to it, the platform does not feel too difficult to navigate. It took me very little time to understand where things were and start exploring the different features. I particularly like having so much available within one platform. Account intelligence, intent data, engagement insights, advertising, audience building and reporting are all there. For example, instead of manually going through a long list of target accounts, we can look at intent and engagement signals and quickly identify which accounts are actually showing interest. It makes prioritisation much easier and saves a fair amount of research time. Performance has also been quite consistent for us. Even when moving between different account views, reports and data, I have not experienced any major issues that disrupted my work. The integrations are another plus because Demandbase can fit into the existing sales and marketing setup rather than requiring you to change the whole workflow. I am also finding the AI and intelligence capabilities useful, especially for understanding account activity and identifying where the team should focus next. It helps make the large amount of available data more practical. The support during the transition was helpful as well. Moving from another platform always comes with questions, so having guidance while getting familiar with the system made the onboarding process smoother. Overall, I think the value comes from having so many capabilities together. It reduces the need for multiple separate tools and makes everyday account research, targeting and decision-making much simpler.

the AI feature and the insights section addition

I like the GUI change from when I org. started