Datatekin

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Datatekin is a Lisbon-based company specializing in developing customized cloud solutions aimed at addressing specific business challenges. Their offerings include tools for managing Personally Identifiable Information (PII in Google Analytics, enriching lead data for CRM systems, standardizing URL parameters for marketing campaigns, and monitoring competitors' online pricing strategies. By leveraging these tailored solutions, Datatekin empowers businesses to enhance data governance, improve marketing effectiveness, and gain competitive insights, ultimately driving better decision-making and operational efficiency. Key Features and Functionality: - PIIExchanger for Google Analytics: Identifies and replaces PII data before it is sent to Google Analytics, ensuring compliance with GDPR and Google's terms of service. - LeadENRICHER for Google Analytics: Integrates marketing activity data into CRM systems without the need for complex system integrations, maintaining lead traceability. - TRAFFICGOVERNANCE for Google Analytics: Provides a workflow for creating UTM codes with predefined rules, facilitating consistent URL parameter management across stakeholders. - webShopper: Monitors and collects competitors' online pricing and product data, offering alerts, dashboards, and data extraction capabilities for statistical analysis. Primary Value and Solutions Provided: Datatekin's solutions address critical business needs by enhancing data privacy compliance, streamlining marketing data integration, standardizing campaign tracking, and delivering competitive market insights. These tools enable organizations to safeguard sensitive information, optimize marketing strategies, and make informed pricing decisions, thereby improving overall business performance.