DataCurrent is a specialized company dedicated to advancing corporate data utilization through a consumer-centric approach. Established in 2019, DataCurrent offers a comprehensive suite of services, including Customer Data Platform (CDP implementation, data strategy design, analysis, advertising delivery, data privacy advisory, and support for launching new business initiatives. Their solutions are designed to help businesses effectively manage and leverage their data assets to drive informed decision-making and enhance marketing strategies.
Key Features and Functionality:
- Data Integration and Management: DataCurrent assists in building and managing data infrastructures, enabling seamless integration of first, second, and third-party data for comprehensive analysis and utilization.
- Customer Data Platform (CDP Implementation: They provide end-to-end support for CDP implementation, from initial planning and design to deployment and ongoing management, ensuring businesses can effectively consolidate and utilize customer data.
- Machine Learning and Analytics: Through tools like "viz," DataCurrent offers AutoML solutions tailored for marketing, allowing users without extensive data science expertise to perform analysis and predictions, such as Lifetime Value (LTV forecasting and time-series analysis.
- Consent Management and Data Privacy Compliance: They offer solutions like DataCurrent Tag Manager and Consent Update to help businesses manage user consent and comply with privacy regulations, ensuring responsible data usage.
- Data Exchange and Advertising Solutions: DataCurrent facilitates the use of diverse data segments in digital advertising, including the integration of first, second, and third-party data, and provides support for cookie-less advertising strategies through common ID solutions.
Primary Value and Problem Solving:
DataCurrent empowers businesses to harness the full potential of their data by providing integrated solutions that address the complexities of data management, analysis, and compliance. By offering tools and services that simplify data integration, enhance analytical capabilities, and ensure adherence to privacy regulations, DataCurrent enables companies to make data-driven decisions, optimize marketing efforts, and maintain consumer trust. Their consumer-centric approach ensures that data utilization strategies are aligned with user expectations and regulatory requirements, facilitating sustainable and effective business growth.
