Columbia Road

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Columbia Road is a Nordic digital sales consultancy dedicated to helping companies enhance their digital sales performance. Established in 2016, the firm specializes in creating seamless digital solutions and executing concrete growth activities that drive measurable business impact. With a team of over 150 professionals from more than 20 nationalities, Columbia Road operates internationally, offering expertise in software development, design, and full-stack marketing. As a subsidiary of the Futurice Group, it benefits from a network of over 700 digital specialists. Key Features and Functionality: - Strategic Advisory: Aligns ecommerce strategies with business goals through pre-studies, digital sales vision development, platform evaluations, project leadership, and interim ecommerce product ownership. - Implementation: Builds and deploys scalable and future-proof ecommerce solutions, including B2C webshops and B2B portals, covering architecture, customer experience design, custom development, platform configuration, and integrations. - Conversion-Driven Ecommerce Website Design: Crafts seamless customer journeys and optimized user experiences designed specifically to maximize conversions. - Continuous Development and Optimization: Improves ecommerce website performance by leveraging customer data insights and the latest technologies to enhance revenue growth, conversions, and customer loyalty. - Data and Analytics: Utilizes data to drive direct impact from the customer interface, enabling better decision-making and business growth. Primary Value and Solutions Provided: Columbia Road's primary value lies in transforming complex digital sales challenges into seamless commercial solutions. By integrating strategy, design, technology, and data, the company helps businesses enhance their digital sales channels, improve customer engagement, and achieve sustainable growth. Their holistic approach ensures that clients receive end-to-end support, from strategic planning to implementation and continuous optimization, resulting in increased conversions, customer acquisition, and revenue.