Cerebrum is a conversion-oriented B2B content writing agency. Our specialty lies in designing bespoke content strategies for businesses that operate in highly technical niches, such as SaaS and App Development.
Backed by data-driven insights, we focus on connecting the features of your products with the needs of your target customers. In this manner, we craft SEO campaigns that elevate your company to the level of a thought leader in your industry.
Our motto is to sell a philosophy and not features. Therefore, we typically begin our client engagements with a thorough analysis of your customers and current market position to build the foundation of your content marketing campaigns before scaling the messaging that works best.
Here are the typical steps we take when crafting your B2B content strategy.
Content Gap Analysis: We investigate your current content and compare it to the top-ranking articles and pages for each keyword. Furthermore, we identify new topics for you to cover based on your current and past client projects.
Product-driven Keyword Research: Based on your feedback regarding your products, industry, and brand, we will uncover the keywords that connect your audience to your offerings. We will prioritize keywords that are both easier to rank for and at the bottom of your sales funnel.
Content Production: We create blog articles, case studies, newsletters, and thought leadership pieces to help you convert more leads. All our content is human-written and filled with actionable insights connected to your brand. Moreover, we update your old content with new information and topics, helping it rank higher than before.
Backlink Acquisition: To build your website's authority, we acquire relevant backlinks for your website from trustworthy sources. This helps accelerate your SEO strategy significantly.
Our content writing strategies cover several different platforms because we aim to fit into your current lead generation structure. As we feed new thought-leadership content to your leads, we can quickly test assumptions and scale accordingly.
Reach out to us today so we can start developing the blueprint for your SEO growth strategy.
