BuzzBuilder has to strong benefits that set it apart from standard mailing programs, especially if you're prospecting. The first is they won't shut you down for sending emails to prospects you don't know. This can be a huge problem if you're trying to reach out to new people with a white paper or an offer of some kind, and you're on a standard email program. They will shut you down--quickly. But not BuzzBuilder. I can send as many emails as I need and always know they will go through and not get caught in spam filters or get my email shut down. The second is that the emails don't have a "marketing" look to them. I like that I can send an email to a small group of people that is targeted to their industry, and it appears exactly as if it came from Outlook. It's gotten me literally a hundred plus phone calls and about 40+ meetings.