Brauz is a retail technology platform designed to seamlessly integrate online and offline shopping experiences, enhancing customer engagement and driving in-store traffic. By offering a suite of omnichannel solutions, Brauz enables retailers to provide personalized and efficient shopping journeys that cater to modern consumer expectations.
Key Features and Functionality:
- Find In Store: Displays real-time product availability based on the customer's location, allowing them to locate desired items in nearby stores.
- Store Locator: Helps customers find local stores, access contact information, and book appointments, with integration of Google tags and reviews.
- Click & Collect: Enables customers to purchase products online and pick them up at a convenient store location.
- Reserve In Store: Allows customers to reserve products online and try them in-store before making a purchase.
- Appointment Booking: Facilitates scheduling of in-store or video appointments, enhancing personalized customer service.
- Video Commerce: Offers live video shopping experiences, including one-to-one and one-to-many sessions, with features like live transcription and translation.
- On-Demand Delivery: Provides options for rapid delivery services, including partnerships with providers like Uber for efficient order fulfillment.
- Clienteling & Personalization: Equips retailers with tools for customer lookup, insights, and one-to-one messaging to foster personalized interactions.
Primary Value and Solutions Provided:
Brauz addresses the challenge of bridging the gap between digital and physical retail environments. By integrating various omnichannel solutions, it empowers retailers to offer a cohesive and personalized shopping experience. This not only enhances customer satisfaction but also drives in-store traffic and sales. Retailers can manage and analyze these experiences through the Brauz Command dashboard, gaining valuable insights into performance and customer behavior. Ultimately, Brauz helps retailers adapt to evolving consumer expectations by providing seamless, efficient, and personalized shopping journeys.