blisspoint x tinuiti

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Bliss Point Media, now part of Tinuiti, is a technology-driven company specializing in the measurement and optimization of non-click-based media channels, including streaming TV, linear TV, and digital audio. Founded in 2014, Bliss Point Media employs proprietary machine-learning algorithms and algorithmic media buying strategies to help high-growth brands establish, optimize, and scale their advertising campaigns across these platforms. By integrating advanced statistical and computational techniques, the company delivers superior growth marketing outcomes for clients such as Fabletics, Instacart, Square, Thumbtack, and Tonal. Key Features and Functionality: - Proprietary Machine-Learning Technology: Utilizes patented algorithms to accurately measure and optimize performance across streaming and linear TV, as well as digital audio platforms. - Algorithmic Media Buying: Employs data-driven strategies to establish, optimize, and scale advertising campaigns, ensuring efficient media spend and maximized return on investment. - Comprehensive Attribution and Optimization Tools: Provides state-of-the-art tools for tracking, attributing, and optimizing non-click-based media, enhancing transparency and performance measurement. - Integration with Tinuiti's Mobius Suite: Enhances Tinuiti's AI-enabled marketing intelligence and media activation capabilities, making non-click-based media trackable, attributable, and optimizable. Primary Value and User Solutions: Bliss Point Media addresses the challenge of effectively measuring and optimizing advertising performance in non-click-based media channels. By leveraging advanced machine-learning technology and algorithmic media buying, the company provides brands with data-driven alternatives to traditional media buying practices. This approach enables marketers to achieve scalable, targetable, and efficient advertising campaigns across streaming and linear TV, as well as digital audio platforms. The integration with Tinuiti's Mobius suite further enhances these capabilities, offering clients a comprehensive solution for full-funnel brand performance and growth marketing.