MP5 is the next generation of video. It combines the flexibility of HTML with the emotional power of video, enabling brands to create personalized, interactive, data-driven experiences at scale. Unlike traditional formats, MP5 videos are dynamic and can adapt in real time to each viewer’s data, context, and actions. With MP5, companies can: • Turn standard communications into personalized one-to-one experiences • Embed clickable actions, forms, and live data inside videos • Track engagement and conversions with full analytics visibility • Seamlessly integrate with CRM and marketing automation platforms The result is more than just a video, it’s a living, measurable communication channel that drives higher engagement, stronger loyalty, and better business outcomes.