Applied Predictive Technologies (APT) is a leading analytics software company that offers cloud-based solutions designed to help businesses make data-driven decisions. Their software suite, Test & Learn®, enables organizations to assess the impact of various strategies and initiatives through experimentation. By applying rigorous A/B testing methodologies, businesses can predict the outcomes of different actions and optimize their strategies across multiple industries, such as retail, banking, and hospitality. The company's platform enhances decision-making by providing insights into customer behavior, operational efficiency, and pricing effectiveness.