# APT Illuminate Reviews
**Vendor:** Applied Predictive Technologies  
**Category:** [Trade Promotion Management Software](https://www.g2.com/categories/trade-promotion-management)
## About APT Illuminate
Evaluates promotional effectiveness and helps merchants and marketers improve the profitability of their promotions. APT Illuminate further enhances the company existing cloud-based software suite for retailers, which is comprised of Test & , Market Basket Analyzer, Space Planning Optimizer, Network Planner, Category Management Insights, and the APT Index.






- [View APT Illuminate pricing details and edition comparison](https://www.g2.com/products/apt-illuminate/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-22+06%3A40%3A24+-0500&secure%5Bsession_id%5D=659d6891-6661-4af6-a3fe-50dac2200a86&secure%5Btoken%5D=aeaf2b5230319608442b43af86e53d0746e8441e45bd5d77a3445b7dd1849605&format=llm_user)

## APT Illuminate Features
**Promotions**
- Planning
- Campaigns
- Funds Allocations
- Alignment

**Optimization**
- What-if Scenarios
- Recommendations
- Adjustments
- Data Harmonization
- Strategic Analysis
- Optimization Models
- Forecasting

**Analytics**
- Lost Opportunities
- ROI
- Forecasting

**Campaigns**
- Plan
- Execution
- Tracking
- Opportunities 

**Marketing - Trade Promotion Management**
- Strategy
- Collaboration
- ROI
- KPI
- Analytics

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