AppConsent® Premium is a comprehensive Consent Management Platform (CMP developed by SFBX, designed to help organizations manage user consents in compliance with data privacy regulations such as GDPR and CCPA. Launched in 2017, it serves as a trusted third-party solution that collects, verifies, centralizes, and distributes user consents across various digital channels, including websites, mobile applications, and connected TV platforms. By prioritizing transparency and user experience, AppConsent® Premium enables businesses to maintain high consent rates while fostering trust and ensuring a personalized user journey.
Key Features and Functionality:
- Multi-Platform Compatibility: Supports a wide range of platforms, including Web & Web Mobile, iOS & Android Native, Android TV, Smart TV, Box TV, Flutter, React Native, Tizen, FireStick TV (Amazon, Unity Engine, and Expo.
- Customizable Consent Notices: Offers fully customizable consent banners and notices, allowing businesses to align them with their brand identity and user interface design.
- Blockchain-Based Consent Proof: Utilizes a private blockchain, Chainsaw, to securely store and timestamp user consents, providing immutable and auditable records for compliance verification.
- Real-Time Analytics Dashboard: Features an integrated dashboard that provides real-time statistics on consent rates, including acceptance, refusal, and mixed rates, enabling businesses to monitor and optimize their consent strategies.
- Accessibility Compliance: Adheres to WCAG 2.1 Level AA accessibility standards, ensuring that consent notices are accessible to all users, including those with disabilities.
Primary Value and User Solutions:
AppConsent® Premium addresses the critical need for businesses to comply with stringent data privacy laws while maintaining user trust and engagement. By providing a transparent and user-friendly consent management process, it helps organizations:
- Enhance User Trust: By offering clear and customizable consent options, users feel more in control of their personal data, fostering a stronger relationship between the business and its audience.
- Ensure Regulatory Compliance: The platform's adherence to GDPR, CCPA, and other data protection regulations mitigates legal risks associated with data processing activities.
- Optimize Consent Rates: Through A/B testing and real-time analytics, businesses can refine their consent strategies to achieve higher acceptance rates without resorting to dark patterns or cognitive biases.
- Streamline Consent Management: The centralized system simplifies the collection, storage, and distribution of user consents across multiple platforms, reducing administrative overhead and ensuring consistency.
In summary, AppConsent® Premium empowers organizations to navigate the complexities of data privacy compliance effectively while enhancing user experience and trust.
