It tracks essentially all keywords for any item, as opposed to competitors who only allow you to track 200 across all items It can track best seller badge and amazon choice history They can track promo activity in the market and tell me what are the top brands with the most promotions running They track organic and paid item ranks for a keyword They have a good knowledge base/glossary They were complimentary on having a free test trial for a few months You can schedule reports and export across various file types, even a PDF of the dashboard you see The dashboard and filters are comprehensive, and while initially daunting, can end up being very powerful and flexible Because there is direct connection or link with our organization (although there is an option), onboarding is easy and you can get up and running even with a trial version right away They have three different plans to purchase for different case uses They cover a multitude of retailers