For collecting lead there are many awesome templates like two-step forms, coupon upload and gamification template like spin the wheel. If you use Shopify, this will really boost your ROI with useful readymade templates for upselling and coupon code. You can use templates directly or edit from scratch from the 'Aiva Builder'. I like how Aiva can be integrated with popular apps like MailChimp, Klaviyo, Zapier, Shopify and more. If you are an agency and want to integrate on their website, you can easily create a user with a specific role and also generate white-label reports which clients like the most.

Ease of use and lots of configuration options available. I also like the mobile and desktop modes. The smart setup and templates options are also very helpful in getting a new overlay up and running quickly.