AiSight is a comprehensive market research and analytics platform that leverages advanced artificial intelligence and machine learning technologies to provide real-time insights into market dynamics. By integrating sales, marketing, trade, and pricing data, AiSight enables businesses to identify growth opportunities and make data-driven decisions.
Key Features and Functionality:
- BigAnalyzer: A big data machine learning platform capable of analyzing millions of data points and models in parallel, delivering actionable insights from large datasets in real-time.
- AutoEngage: Utilizes IVR, SMS, and WhatsApp-for-Business to engage customers, transform early adopters into advocates, and gather timely customer feedback.
- FieldForce: A self-service, cloud-based survey platform with smartphone applications for field data collection, supporting both in-house teams and crowdsourced enumerators.
- SatView: Generates detailed population and socio-economic class maps at a 100-meter square granularity worldwide, enhancing the targeting of surveys and digital media campaigns.
- SampleOnline: An online platform for sample design, data collection, and analysis, enabling precise targeting based on demographics and socio-economic class through integrations with major digital platforms.
- HyperAds: A cloud-based digital advertising platform offering location-based hyper-targeting of ads across platforms like Google, YouTube, Facebook, Instagram, WhatsApp, and Twitter.
Primary Value and Solutions Provided:
AiSight addresses the challenges of traditional market research by offering a suite of tools that provide accurate, real-time insights into market share, consumer behavior, and distribution performance. By combining various data sources and employing advanced analytics, AiSight helps businesses:
- Identify underserved market segments and optimize distribution strategies.
- Enhance customer engagement through targeted communication channels.
- Improve field data collection efficiency and accuracy.
- Develop precise digital advertising campaigns with hyper-targeted reach.
Overall, AiSight empowers organizations to make informed decisions, optimize operations, and drive revenue growth by providing a holistic view of market dynamics and consumer insights.
