AffinityAnswers

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Affinity Answers is a marketing data science company that specializes in providing social-powered insights to enhance brand efficiency and effectiveness. By analyzing billions of social engagements through their proprietary TrueAffinity® Graph, Affinity Answers offers a deep understanding of consumer affinities towards various brands, media properties, and interests. Serving over 400 global brands, agencies, and AdTech partners, their solutions drive increased return on ad spend and lower customer acquisition costs . Key Features and Functionality: - Affinity Verified Data: Combines rich online behavioral data with robust social engagement signals from platforms like Facebook, Reddit, Instagram, and TikTok, enabling precise audience targeting. - Custom Audiences: Offers the creation of unique or hard-to-find audiences that can scale to achieve any objective, understanding people at a persona level, including loyalty and switching tendencies. - Pre-Built Personas: Provides 36 popular personas ready for enrichment and activation, such as The Fashionista, The Travel Enthusiast, and The Gamer, facilitating instant customer set building through over-indexing of common targetable behaviors. - Activation Across Channels: Enables activation across Programmatic, Connected TV , Social, and Digital Out-of-Home platforms, ensuring higher engagement and conversion rates. Primary Value and Solutions: Affinity Answers empowers brands to discover and engage with hidden audiences at scale without losing relevance. By leveraging social data to understand consumer behavior and preferences, they help brands optimize their marketing strategies, leading to improved ROAS and reduced CAC. Their data-driven insights enable precise targeting, effective media planning, and enhanced customer relationships, addressing the challenges of reaching the right audience in a media-agnostic manner.