Products

ModelChoice is a decision analysis add-in for Microsoft Excel. Build decision trees directly on the worksheet and the optimal strategy updates continuously as you type, with backward induction handled automatically. Sixteen analytical reports go beyond expected value: risk profiles, one-way and two-way sensitivity analysis, robustness scoring, reverse goal-seek, policy trees, strategy tables, and the expected value of perfect and imperfect information. Multi-criteria decision analysis with AHP w

ToolTrim is a software decision platform for freelancers and small teams. It helps users decide which tools to keep, replace, or add based on their existing stack, budget, and actual workflow. Unlike traditional software directories, ToolTrim focuses on reducing tool overlap and unnecessary subscriptions through independent comparisons, practical recommendations, and curated software alternatives.

Trinod is an evidence-backed diagnostic tool that helps UX leads, Product Managers, Engineers, and enterprise leaders turn opinions into scored, evidence-backed product decisions using the Science of UX™ framework. A free, 20-minute diagnostic, no credit card required.

Most idea validators are feel-good machines: paste an idea, get a "promising" score, build for months on a vibe. WhittleOS is the opposite — deliberately kill-biased. It sources real candidates itself, links the problems it cites to the page each was read on or labels them as its own estimate, computes the 0–100 score in code from a fixed weighted rubric rather than asking a model for a number, and honestly hands back nothing when a market is weak. Built for solo and indie founders who want a

MiroFish.co.uk is an independent hosted service built on the open-source MiroFish project (github.com/666ghj/MiroFish, AGPL-3.0). It is operated by MSECO Ltd, not by the upstream authors. Stress-test a decision before you put it into the real world. Give it the material — a pricing change, launch, campaign or public statement — and describe who should react. A synthetic audience discusses it over several rounds, five in a Quick Study and ten in a Standard Study, and you get a structured study: