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User Experience

User Experience

What is UX? User experience (UX) is every interaction a user has with a business – from the first touchpoint to the stage where a user is converted into a customer. UX design is the discipline of researching user behavior and elements within a customer journey and creating the best possible experience. 
by Ninisha Pradhan
ImpactCloud, Digital Adoption, and Tech Philanthropy

ImpactCloud, Digital Adoption, and Tech Philanthropy

When it comes to corporate social responsibility initiatives, tech companies have typically focused on making product donations to nonprofits struggling with limited tech budgets. These donations often include refurbished computers and discounted or free software licenses. 
by Dominick Duda
Product Lifecycle Management: How to Sell Faster and Smarter

Product Lifecycle Management: How to Sell Faster and Smarter

I know the title looks like clickbait but hear me out.
by Alexandra Vazquez
What is Media Buying? Importance, Process, and How It Works

What is Media Buying? Importance, Process, and How It Works

Poster ads on the train, Twitter ads on your feed, and Spotify ads while you listen to your playlist.
by Daniella Alscher
What Are the 7 Elements of Art? How To Use Them

What Are the 7 Elements of Art? How To Use Them

Are you ready to take your stick figure drawings to the next level?
by Emily Goorevich
What Is a Work Breakdown Structure? An Intro Guide to WBS in 2019

What Is a Work Breakdown Structure? An Intro Guide to WBS in 2019

When I was a youngster, embarking upon the intricacies of essay writing for the first time, I received advice on how best to break down any sort of essay structure.
by Jasmine Lee
The Logo Design Process: Finding Order in the Chaos

The Logo Design Process: Finding Order in the Chaos

Have you ever seen a logo designer’s sketchbook?
by Daniella Alscher
Trademark vs. Copyright: Which One Is Right for Your Work?

Trademark vs. Copyright: Which One Is Right for Your Work?

You never know when the next big idea will strike.
by Mara Calvello
What Is Demand Generation? Importance, Strategy, and Tools

What Is Demand Generation? Importance, Strategy, and Tools

Launching a new product is exciting, but with so many options available, how do you make sure your product stands out? The real challenge is not just getting noticed but creating real interest that leads to sales.
by Lauren Pope
What Are Marketing Objectives? How to Assign KPIs to Objectives

What Are Marketing Objectives? How to Assign KPIs to Objectives

Running a business is like playing a video game.
by Ninisha Pradhan