--- title: Yotpo Reviews meta_title: 'Yotpo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 265 reviews by the users' company size, role or industry to find out how Yotpo works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 265 scale: '5' date_modified: '2026-10-05' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

Yotpo Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Yotpo, making integration and customer communication straightforward and efficient. (22 mentions)
Users value the excellent customer support from Yotpo, enhancing their marketing efforts and service experiences. (21 mentions)
Users commend Yotpo for their exceptional service and support, enhancing marketing efforts and fostering growth. (16 mentions)
Users appreciate the seamless integration of loyalty, reviews, and SMS, enhancing their overall experience with Yotpo. (14 mentions)
Users appreciate Yotpo for its effective review management that seamlessly integrates loyalty and SMS features for valuable feedback. (12 mentions)
Users find Yotpo's pricing expensive, not justified by the limited and unreliable features it offers. (11 mentions)
Users express frustration over missing features, previously available in other platforms, leading to disappointment with Yotpo. (8 mentions)
Users criticize Yotpo for its limited features and outdated functionality, leading to frequent frustrations and inefficiencies. (6 mentions)
Users find Yotpo's limited functionality frustrating, citing chaotic features and unreliable reports that complicate usage. (6 mentions)
Users are frustrated with feature limitations in Yotpo, highlighting unreliable reports and a confusing user interface. (5 mentions)

5 Pros or Advantages of Yotpo

5 Cons or Disadvantages of Yotpo

Timothy H.
TH
Timothy H.
Media Director
Mid-Market (51-1000 emp.)
"Would recommend in certain situations."
2.5/5
What do you like best about Yotpo?

Yotpo's tools are extremely well put together and integrate well with a lot of other services. They have excellent enterprise customer support and their service does provide excellent value for Shopify stores. The integration of their ecosystem is definitely a benefit for stores that are looking to ramp their marketing programs. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

In my opinion, the cost of using Yotpo's system is too high compared to competitors that also integrate together better. We realized significant savings by switching services. Additionally, I feel that their script is a bit heavy and does contribute to site speed issues. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you for leaving a review — we really value your feedback. We’re committed to matching brands with the plan that best fits their needs and improving our products to ensure that customers have access to a seamless shopping experience. If you have any questions, or if you’re still experiencing difficulties with site speed, please reach out to our customer support team.

David F.
DF
David F.
Customer Success Manager
Mid-Market (51-1000 emp.)
"The Best UGC Platform"
5/5
What do you like best about Yotpo?

The interaction between ratings and reviews, as well as loyalty and rewards! Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Lack of syndication is something I dislike about Yotpo Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you for leaving a review, we really value your feedback! We’d like to learn more about what kind of syndication you’re looking for — our partner integrations allow you to share your reviews to Google, Facebook, and more. Feel free to contact our team for more information.

RB
Regina B.
Owner
Small-Business (50 or fewer emp.)
"Great App"
5/5
What do you like best about Yotpo?

Yotpo is easy to use and integrate into the website. Reviews are critical to us, and having a platform that seamlessly manages it has been beneficial. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

It came sometimes be a challenge to find a particular review. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thanks for sharing your feedback with us! Our Reviews Tagging feature could be helpful in categorizing your reviews so that you can find them easier at a later time — learn more about it in the link attached.

See how Yotpo improved
TT
Toschia T.
Client Experience Manager
Small-Business (50 or fewer emp.)
"Compatibility for Accurate Reward Account Balance"
4/5
What do you like best about Yotpo?

We find it particularly easy to find all of our customer's purchasing and rewards history in one location for easy access. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Recently we discovered account balances in YotPo do not match customer profile information in Shopify. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you for leaving a review, we value your feedback. We’re sorry to hear that you’re having issues with account balances and customer information. Please reach out to our support team so that we can learn more about what you’re experiencing and determine what we can do to fix it.

Dylan B.
DB
Dylan B.
COO
Small-Business (50 or fewer emp.)
"Good platform"
2.5/5
What do you like best about Yotpo?

Great for reviews and tracking a specific subsector of our marketing. I do not know how to leverage past a certain point, but the email/text list has been great for us. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

The pricing is a little expensive. I would be able to scale this more for a reasonable price because Okendo is cheaper and does almost exact same function for us. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you for leaving a review — we value your feedback. If you’d like to learn more about our pricing and packaging options, and understand how you can make the most out of all of the Yotpo solutions you’re using, reach out to our customer support team. We’re happy to talk through optimization strategies and identify which plan fits best for your brand.

Verified User in Construction
UC
Verified User in Construction
Small-Business (50 or fewer emp.)
"Overall great review platform"
4/5
What do you like best about Yotpo?

Integration with Gorgias. And very easy to respond to customers questions and reviews. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Cannot search individual reviews by YOTPO's case id# or customer email address. Cannot merge YOTPO reviews with customer email address to put all interactions on one ticket. Would like a category for shipping and transportation carriers so we don't get negative score against something completely out of our control when we shipped the item per our SOP. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you for leaving a review. We really value your feedback, and we apologize for any inconveniences you may be facing. We’d like to learn more about what you’re experiencing and find a solution — please reach out to our support team.

Nicole R.
NR
Nicole R.
Founder
Small-Business (50 or fewer emp.)
"Amazing Loyalty Platform! Highly Recommend"
5/5
What do you like best about Yotpo?

The easy to use platform for loyalty program and reviews! It's the best I have seen. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Reporting could be better in some circumstances. Analytics is key here and wish we had more and more reports. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thanks for your feedback, we appreciate it!

Emily F.
EF
Emily F.
Customer Service
Mid-Market (51-1000 emp.)
"Yotpo Review"
5/5
What do you like best about Yotpo?

I like the option that we have to let customers see when an award has been added to their account. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Not super user-friendly, agent will need training on it before jumping in Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thanks for leaving a review, we appreciate your feedback.

Lisa N.
LN
Lisa N.
Owner
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Texting customers really drives business"
5/5
What do you like best about Yotpo?

I love the texting ability all the suggested holiday templates make it easy to send out texts to remind customers of special occasions and sales. This drives business and traffic to my website. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

nothing at all its a win-win and a useful tool Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you so much for taking the time to leave a review. We're absolutely thrilled to hear you're enjoying using Yotpo SMSBump and seeing the positive results on your site!

Jayson H.
JH
Jayson H.
Research And Development Specialist At Jaylab Pro
Small-Business (50 or fewer emp.)
"It is easy to use and has lots of great useable features."
5/5
What do you like best about Yotpo?

The ease in which we can gather reviews from our customers. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

It isn't conducive sending reviews to our monthly renewal customers because the volume adds up really fast. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you for your feedback. If you’d like to learn more about our review requests feature options, check out our support pages or reach out to our team for assistance.