--- title: Yotpo Reviews meta_title: 'Yotpo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 265 reviews by the users' company size, role or industry to find out how Yotpo works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 265 scale: '5' date_modified: '2026-10-05' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

Yotpo Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Yotpo, making integration and customer communication straightforward and efficient. (22 mentions)
Users value the excellent customer support from Yotpo, enhancing their marketing efforts and service experiences. (21 mentions)
Users commend Yotpo for their exceptional service and support, enhancing marketing efforts and fostering growth. (16 mentions)
Users appreciate the seamless integration of loyalty, reviews, and SMS, enhancing their overall experience with Yotpo. (14 mentions)
Users appreciate Yotpo for its effective review management that seamlessly integrates loyalty and SMS features for valuable feedback. (12 mentions)
Users find Yotpo's pricing expensive, not justified by the limited and unreliable features it offers. (11 mentions)
Users express frustration over missing features, previously available in other platforms, leading to disappointment with Yotpo. (8 mentions)
Users criticize Yotpo for its limited features and outdated functionality, leading to frequent frustrations and inefficiencies. (6 mentions)
Users find Yotpo's limited functionality frustrating, citing chaotic features and unreliable reports that complicate usage. (6 mentions)
Users are frustrated with feature limitations in Yotpo, highlighting unreliable reports and a confusing user interface. (5 mentions)

5 Pros or Advantages of Yotpo

5 Cons or Disadvantages of Yotpo

LW
Larry W.
Vice President of Ecommerce
Small-Business (50 or fewer emp.)
"Good Platform in need of improvement"
3/5
What do you like best about Yotpo?

Fairly easy integration at first. General review syndication works as it should. After purchase review emails are sent out, as scheduled. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Platform is stuck in time. Lack of new features and issues that existed 3, 4 or 5 years ago never get fixed or addressed, as I expected they would be. For instance, if you have syndication set up, it will send Questions (from Q&A) to every syndicated Help Desk. So our customer service gets the same Question emailed to them 5 or 6 times. If they answer from one of the syndicated Question emails, it goes nowhere, does not get displayed and serves 0 purpose. Their support can't even clarify why their system sends this multiple times.

Also, if a customer purchases, for instance, 3 products and we send a review request for Product A but they write a review for Product B, I cannot change the review and make it available for Product B. I would have to download the entire database of reviews, change it in the CSV file and re-import it. Not worth the time, but very frustrating that we are leaving reviews not published because of a simple user error that should be able to be corrected with a couple clicks of my mouse. Customer support is spotty, at best.

Our plugin version also apparently is old and Yotpo has not even been able to verify what trigger is used in our installation for sending out the review request. We've had lots of reports of customers getting review requests before they receive their shipment. Not good when they can't even tell you with certainty what their system is doing. Beyond frustrating. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you for taking the time to leave a review, we really appreciate it. We are constantly working on improving our product and our features, and your feedback is a critical part of our progress. Our customer support team is available to answer 24/7, if you have any questions, concerns, or if you need any help with the features available to you, feel free to contact us and we will be happy to help you.

Shane S.
SS
Shane S.
Marketing Director
Small-Business (50 or fewer emp.)
"Longstanding Yotpo User"
4.5/5
What do you like best about Yotpo?

Yotpo is makes it easy to use reviews across all channels. From our website to emails to social, Yotpo helps us leverage customer reviews to the max. It's integration is simple and the dashboard is easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Because of the amount of data being presented on screen, it can at times load a bit slow. So, a good internet connection would be my recommendation. I wish there was more ability to customize the style of review emails without paying extra. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you for leaving a review, we truly appreciate it! We’re so happy to hear you’re enjoying using Yotpo. If you have any questions regarding your customization options, our support team will be happy to assist you.

Maika N.
MN
Maika N.
E-Commerce Manager
Tobacco
Mid-Market (51-1000 emp.)
"A must have app to provide an enhanced customer experience"
4.5/5
What do you like best about Yotpo?

We use Yotpo for customer reviews, loyalty, referrals and SMS marketing. All services integrate seamlessly together and we are able to monitor and track our customer's experience in one place Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Their data and analytics could be improved. Their reports can take while to load and there would be better quality of analytics Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

We appreciate your feedback! We’re constantly looking for way to improve our products, and we encourage you to reach out to our team so that we can learn more about what you’re experiencing with our data and analytics dashboards.

Tami E.
TE
Tami E.
Chief of Stagg
Small-Business (50 or fewer emp.)
"Support is helpful"
3/5
What do you like best about Yotpo?

Yotpo has been good. BUT where they have shined is customer support. Going above and beyond when needed to help make things happen. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

I would love if we could do more within itself with data. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you for sharing your feedback with us — we’re so happy to hear that our support team has been so helpful! With the Yotpo platform, you have access to connected data which allows you to create more connected experiences for your shoppers. If you need assistance seeing what that looks like within our platform, reach out to our team.

Lindsay D.
LD
Lindsay D.
Ecommerce Manager
Small-Business (50 or fewer emp.)
"One of the Best Product Review Platforms Available"
4/5
What do you like best about Yotpo?

Easy to use, full-service platform. The features are robust and the opportunities to scale and optimize are virtually endless. Compared to similar tools like Stamped, Yotpo's product offering is greater and in my experience, more reliable. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

The review request emails require some knowledge of CSS (or access to a developer) to make them look & feel on brand. Also, there were a few enhancements that were buggy- for example, the Yotpo developers added an anchor link so that users would be brought to the "Leave a Review" section of our product pages, but this anchor link only worked on desktop and Android devices, not iOS. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you for leaving a review, we appreciate your feedback. We’re sorry to hear that you’re experiencing some issues. At Yotpo, we’re constantly working to improve our products and services. Please reach out to our support team to help optimize your review request emails and find a solution to some of the issues you’re facing.

Michelle F.
MF
Michelle F.
Vp Sales
Small-Business (50 or fewer emp.)
"expensive compared to new alternatives"
2.5/5
What do you like best about Yotpo?

It's important for us to get reviews on our website and from customers. Is Yotpo a better solution than others? Not sure. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

The cost for both reviews and loyalty is high. We just learned about stamped.io and other platforms that do the same and cost a fraction of the price. Will probably switch over to something more affordable. Since we've worked with them, they've had a lot of internal changes. We'd get a new CSM or account manager every 6 months or so, maybe less. It seemed like there were either a lot of internal org shifts or people quit. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you for leaving a review. We really value your feedback, and we apologize for any inconveniences you may have experienced with pricing and our CSM team. We’re constantly working to improve our pricing and packaging offerings, and to extend a helping hand and expert advice so that brands like yours can excel. We encourage you to reach out to our support team so that we can help set you up for success.

Jeremy D.
JD
Jeremy D.
CMO
Small-Business (50 or fewer emp.)
"Reviews and Loyalty Program"
4/5
What do you like best about Yotpo?

The reviews and Loyalty program are super easy to install and work within your specific platform. It is easy for your staff to approve and reach out to customers about their reviews and comment about their specific ones. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

We cannot use the SMS platform because of our restricted product space we are in. The platform is pretty expensive more small business and it would be good to have a cheaper option with good functionality. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you so much for your feedback. We’re always working to improve our pricing and packaging options to ensure that brands have access to the plan and functionality that best meets their needs. Please reach out to our support team to learn more about our package offerings, and to share more information about the issue you’re having with the SMS platform — we’d love to work together to make sure you’re optimized for success.

Gwen B.
GB
Gwen B.
Founder CEO
Small-Business (50 or fewer emp.)
"Building community"
5/5
What do you like best about Yotpo?

I appreciate the synergies between the yotpo programs, they create holistic experience for community we are working to build. The reviews, loyalty and UGC all separately yet together create many different touch points that keep our community engaged. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

I can't say that there is a feature I dislike, at the moment. We are about 3 months in to using all of the features collectively. I'll circle back in another few months with an update. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thank you for leaving a review; we’re glad to hear that you’re enjoying Yotpo.

AS
Ateat S.
Ecommerce Manager
Mid-Market (51-1000 emp.)
"I love Yotpo <3"
5/5
What do you like best about Yotpo?

Yotpo has made it easy to continue to grow and make improvements to our product reviews. The support is great and now with the help of the yotpo community it is even more helpful. We use the visual curation piece and I love it so much. It really helps with conversion on our site. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

The biggest pain point currently is the impact that yotpo has on our site speed. I do know they are working to improve this so I'm excited about the future. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thanks so much for your feedback! Our new Reviews Widget 3.0 has been optimized for speed to ensure that your site loads effortlessly. Check out our support page in the link attached or reach out to our team to learn more.

See how Yotpo improved
Saurabh B.
SB
Saurabh B.
Marketing Consultant
Mid-Market (51-1000 emp.)
"YotPo Is An Amazing Add-On To Any Organization's Marketing/Communication Stack!"
5/5
What do you like best about Yotpo?

1. The YotPo platform is very intuitive and simple.

2. The customer support team is awesome.

3. The reviews look pretty and helped us increase conversion rates by more than 100%.

4. The integration with other apps/platforms is seamless. Review collected by and hosted on G2.com.

What do you dislike about Yotpo?

Nothing much tbh!

If I have to pick something, I guess, I would say that I don't like that we have to pay for some of the add-on features. Review collected by and hosted on G2.com.

Response from Shani Zakai of Yotpo

Thanks so much for leaving a review, we’re happy to hear that you enjoy using the Yotpo platform.