--- title: Yandex.Metrica Reviews meta\_title: 'Yandex.Metrica Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 37 reviews by the users' company size, role or industry to find out how Yandex.Metrica works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 37 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Yandex.Metrica Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Yandex.Metrica but has limited features. Are you part of the Yandex.Metrica team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Yandex.Metrica is a comprehensive and free web analytics service developed by Yandex, designed to help website owners and marketers gain deep insights into user behavior and site performance. By implementing a simple JavaScript tag on their websites, users can collect detailed data on audience demographics, traffic sources, and user interactions, enabling data-driven decisions to enhance user experience and optimize conversion rates. Key Features and Functionality: - Session Replay: Allows viewing of individual user sessions to understand navigation patterns and identify usability issues. - Heatmaps: Visual representations of user clicks, scrolls, and mouse movements to highlight areas of interest and potential improvement. - Form Analytics: Analyzes user interactions with forms to detect drop-off points and optimize form completion rates. - Real-Time Data: Provides up-to-the-minute reporting on website traffic and user behavior. - Advanced Segmentation: Enables filtering and analysis of specific visitor cohorts based on behavior, traffic sources, device types, and custom parameters. - Integration with Yandex.Direct: Links with Yandex's advertising platform to track ad performance and conversion rates. Primary Value and Solutions Provided: Yandex.Metrica addresses the critical need for detailed behavioral analytics by offering tools that go beyond traditional metrics. It helps businesses identify friction points in user journeys, understand content effectiveness, and test site changes through features like heatmaps and session replays. By providing these insights without traffic volume limitations or usage-based pricing restrictions, Yandex.Metrica empowers organizations to make informed optimizations that enhance user engagement and drive business growth. * * * Seller [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d) Discussions [Yandex.Metrica Community](https://www.g2.com/products/yandex-metrica/discuss) Solution Type All-in-One Overview by Alexandra Kulachikova (Head of Analytical Products marketing at Yandex) Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/yandex-metrica/pricing) ## Top-Rated Alternatives [ ![Hotjar by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hotjar by Contentsquare") Hotjar by Contentsquare 4.3/5(345) ](https://www.g2.com/products/hotjar-by-contentsquare/reviews) [ ![Google Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Analytics") Google Analytics 4.5/5(6,862) ](https://www.g2.com/products/google-analytics/reviews) [ ![Google Tag Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Tag Manager") Google Tag Manager 4.6/5(442) ](https://www.g2.com/products/google-tag-manager/reviews) [ View All Alternatives ](https://www.g2.com/products/yandex-metrica/competitors/alternatives) ## User Insights Average based on 37 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 6/25/2021 "Modern tool for modern insights" 4.5/5 What do you like best about Yandex.Metrica? Session Replay HeatMaps & Form Analytics Intuitive Dashboards Dynamic Reporting Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? Less integration functionalities & complex reporting mechanism Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? We're creating isolated united for web tracking Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Luxury Goods & Jewelry](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Luxury Goods & Jewelry") AL Verified User in Luxury Goods & Jewelry Small-Business (50 or fewer emp.) 12/4/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "A Analytics Platform for Non-Coders" 3.5/5 What do you like best about Yandex.Metrica? It's an easy to use platform that integrates well with shopify, easy to set up. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? The navigation of the platform and features are confusing. Set up was easy but actual use took some time. Maybe not as easy as Google analytics Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Sometimes doesn't record customer interactions logged by Google analytics. Interface can be slow. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite NK Nick K. Junior Content Creator Small-Business (50 or fewer emp.) 5/31/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Super easy and clear data for your site or ads" 5/5 What do you like best about Yandex.Metrica? It's exceptionally clear on how you site performs and where it has problems Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? Sometimes its too bulky, especially when you open segments. Review collected by and hosted on G2.com. Recommendations to others considering Yandex.Metrica: Make sure you use it straight from the start of your launch day of the site Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? I track the traffic to my website and it helps to underatdns who visits it and what affinities they have hence allowing me to adjust my site to meet expectations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Alex D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex D.") AD Alex D. Customer Support Professional Mid-Market (51-1000 emp.) 2/20/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "Yandex.Metrica as an analytics system for the site" 4/5 What do you like best about Yandex.Metrica? In Yandex.Metrica, I like the fact that the interface is very simple. It is much more convenient for me to work with Yandex.Metrica, rather than with other alternative systems. In Yandex.Metrica, I like the fact that data about site visits are not transmitted to Google. In Yandex.Metrica, I like the fact that the system has no problem with sampling, as in Google Analytics. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? I do not like in Yandex.Metrica that the interface is not adaptive. I do not like in Yandex.Metrica that the system reduces the speed of loading the site. This happens only if a user from Ukraine comes to the site. Yandex services are blocked in Ukraine. Yandex.Metrica has a solution for this problem, in the settings you should enable the "Alternatives CDN" option. But, to find a solution to this problem, it took me a lot of time. I do not like the fact that the interface does not support different languages. Only three languages ​​are available. My native language is not supported, so I use English, and this is not very convenient. Review collected by and hosted on G2.com. Recommendations to others considering Yandex.Metrica: I recommend using the Yandex.Metrica tool as an analytics system for the site. This is a good alternative to Google Analytics. The system is provided free of charge. It is important to note that the interface in the system is only English, Russian or Turkish. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? I use Yandex.Metrika as the main analytics tool for be1.ru. I use Yandex.Metrika as the main analytics tool for be1.ru. My goals: - Evaluation of the effectiveness of the work performed by search optimizers; - Analysis of the effectiveness of e-mail newsletters. After each mailing, I rate the following metrics: 1) Traffic volume; 2) The time that users spent on the page; 3) The time that users spent on the site. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Alexander P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexander P.") AP Alexander P. Blogger Small-Business (50 or fewer emp.) 3/31/2019 "a solid analytics system for a website" 4/5 What do you like best about Yandex.Metrica? - Free - Have WebVisor feature that allows you to see click maps and record visitors' actions, one of the most useful features and it's free as well - Minimalistic interface Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? - Like Google Analytics, it's stats are anonymous, so we required to use another analytics together with it - Some reports are hard to find Review collected by and hosted on G2.com. Recommendations to others considering Yandex.Metrica: Try it yourself as it's free, and see if it has all features you want. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Tracking the performance of marketing campaigns, and funnel conversion rates. As well as using recordings of user actions to optimize our apps and websites. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Alex L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex L.") AL Alex L. Marketing Specialist E-Learning Small-Business (50 or fewer emp.) 3/11/2019 "good Google Analytics alternative" 4/5 What do you like best about Yandex.Metrica? Have built-in heatmaps and ability to replay sessions, very clean and simple interface. Alternative to Google (data collected will not influence Google search results). Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? Some reports are so hidden it is easier to find them by search then via a menu. Tracking custom events is hard because they should be connected to goals(which is limited in number). Ability to collect only anonymous data. Review collected by and hosted on G2.com. Recommendations to others considering Yandex.Metrica: If you are looking for a free alternative for Google Analytics, it is the best choice, in my opinion. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Identify and monitor sources of traffic, monitor performance of advertisement campaigns, improve usability based on user behavior. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 3/19/2019 "This is a free Internet service of Yandex, designed to assess website traffic and analyze user behav" 4.5/5 What do you like best about Yandex.Metrica? 1. The service provides detailed site analytics for each segments and compares them to each other; 2. Allows you to combine sites; 3. Allows you to evaluate the behavior of visitors during the first and last visit. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? 1. The system has a limit on the number of segments; 2. Segmentation on one site, allows you to add or hit several parameters of the same type in the segment is impossible; 3. Due to regular system updates, you constantly have to understand new features. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Easily integrated sites for tracking, including mobile versions, the turbo pages, Google release amp counted normally. Many analysis systems, web viewer is a strong thing for an inernet shop, you can see all the problem areas of the site design. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Yandex.Metrica? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Yandex.Metrica ](https://www.g2.com/products/yandex-metrica/discussions/new) GU Guest User • Last activity about 3 years ago Is Yandex Metrica free? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/is-yandex-metrica-free) ![Raghabendra D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raghabendra D.") RD Raghabendra Dhakal • Last activity almost 4 years ago Why leave and not solve the minor glitches? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/35129-why-leave-and-not-solve-the-minor-glitches) [ View all Discussions ](https://www.g2.com/products/yandex-metrica/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/yandex-metrica/pricing) Yandex.Metrica Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-yandex-metrica) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image") Google Tag Manager 4.6/5(442) [ Compare Now ](https://www.g2.com/compare/google-tag-manager-vs-yandex-metrica) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image") Hotjar by Contentsquare 4.3/5(345) [ Compare Now ](https://www.g2.com/compare/hotjar-by-contentsquare-vs-yandex-metrica) ##### ##### Yandex.Metrica Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Segmentation Custom Reports and Dashboards Other User Data Load Time Monitoring Campaign Tracking [ View More Features ](https://www.g2.com/products/yandex-metrica/features) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Session Replay](https://www.g2.com/categories/session-replay)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools) ##### Explore More [What are the highest rated owned media platforms for solo creators seeking to monetise audiences quickly?](https://www.g2.com/discussions/what-are-the-highest-rated-owned-media-platforms-for-solo-creators-seeking-to-monetize-audiences-quickly)[What are the highest rated Google Workspace utilities for reducing IT overhead in mid-size organizations managing hundreds of users?](https://www.g2.com/discussions/what-are-the-highest-rated-google-workspace-utilities-for-reducing-it-overhead-in-mid-size-organizations-managing-hundreds-of-users)[Best tools for employee turnover prediction](https://www.g2.com/discussions/what-are-the-best-tools-for-employee-turnover-prediction) [What are the best grant management software platforms for mid-market companies needing fast rollout without extensive IT overhead?](https://www.g2.com/discussions/what-are-the-best-grant-management-software-platforms-for-mid-market-companies-needing-fast-rollout-without-extensive-it-overhead)[What is the support quality like for aviation MRO systems according to technical reviews from engineers?](https://www.g2.com/discussions/what-is-the-support-quality-like-for-aviation-mro-systems-according-to-technical-reviews-from-engineers)[Pros and Cons Details](https://www.g2.com/products/yandex-metrica/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)