# Google Analytics vs Yandex.Metrica Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Analytics excels in user experience, with many praising its **intuitive interface** and the ability to integrate AI for specific queries, making it easier to navigate and extract insights.
- **Users say** that Yandex.Metrica offers unique features like **session replays** , which allow them to watch user interactions and identify UX issues, providing valuable insights that can enhance conversion rates.
- **According to verified reviews** , Google Analytics has a significantly higher overall satisfaction score, reflecting its strong reputation among users who appreciate its **custom dashboards** that facilitate sharing insights with stakeholders.
- **Reviewers mention** that while Yandex.Metrica is a hidden gem for tracking user behavior, it struggles with the same level of market presence and user engagement as Google Analytics, which has a much larger user base and more frequent updates.
- **Users highlight** that Google Analytics provides a smoother setup process, with many finding the initial configuration straightforward, which contrasts with Yandex.Metrica, where some users have reported challenges in getting started.
- **G2 reviewers note** that while both tools offer solid support, Google Analytics has a slight edge in overall quality of support, although Yandex.Metrica's support is still rated positively, indicating a reliable experience for users.



| | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 6,851 | 36 | 
| **Largest Market Segment** | Small-Business (60.0% of reviews) | Small-Business (68.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

### Yandex.Metrica

Pros:
- Ease of Use (2 reviews)
- Easy Setup (2 reviews)

Cons:
- Data Inaccuracy (1 reviews)
- Frustration (1 reviews)

---
## Ratings Comparison
| Rating | Google Analytics | Yandex.Metrica | 
|---|---|---|
  | **Meets Requirements** | 9.0 (5687 reviews) | 8.8 (27 reviews) | 
  | **Ease of Use** | 7.8 (5726 reviews) | 9.0 (27 reviews) | 
  | **Ease of Setup** | 8.0 (2933 reviews) | 8.8 (17 reviews) | 
  | **Ease of Admin** | 8.3 (2633 reviews) | 8.0 (15 reviews) | 
  | **Quality of Support** | 7.5 (4741 reviews) | 7.6 (24 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (2411 reviews) | 8.2 (14 reviews) | 
  | **Product Direction (% positive)** | 8.5 (5545 reviews) | 8.3 (27 reviews) | 

---
## Pricing

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Yandex.Metrica

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.4/10 | 4736 |
| **Yandex.Metrica** | 8.3/10 | 23 |

#### Metrics

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (4110 reviews) | 9.0 (20 reviews) | 
| **Engagement** | 8.8 (4056 reviews) | 8.2 (20 reviews) | 
| **Entry and Exit Pages** | 8.7 (3959 reviews) | 8.3 (20 reviews) | 
| **Standard Event Tracking** | 8.6 (3639 reviews) | 8.1 (19 reviews) | 
| **Custom Event Tracking** | 8.4 (3417 reviews) | 8.2 (19 reviews) | 
| **Retention** | 8.4 (3603 reviews) | 8.8 (19 reviews) | 
| **Return** | 8.5 (3647 reviews) | 8.2 (19 reviews) | 
| **Conversions** | 8.6 (3770 reviews) | 7.5 (19 reviews) | 
| **Funnels** | 8.2 (3326 reviews) | 8.1 (20 reviews) | 

#### Reporting

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.1 (18 reviews) | 
| **Trending** | 8.5 (3563 reviews) | 8.4 (18 reviews) | 
| **Retroactive Reporting** | 8.2 (3261 reviews) | 8.3 (17 reviews) | 
| **Segmentation** | 8.4 (3523 reviews) | 8.1 (19 reviews) | 
| **Mobile Reporting** | 8.5 (3434 reviews) | 8.6 (18 reviews) | 
| **Unification Across Devices** | 8.3 (3112 reviews) | 8.1 (17 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (3718 reviews) | 8.8 (19 reviews) | 

#### Other

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **User Data** | 8.5 (3729 reviews) | 8.3 (19 reviews) | 
| **Site Search Reporting** | 8.5 (3496 reviews) | 8.3 (18 reviews) | 
| **Load Time Monitoring** | 8.3 (3286 reviews) | 8.6 (20 reviews) | 
| **Campaign Tracking** | 8.7 (3511 reviews) | 8.3 (19 reviews) | 
| **E-Commerce** | 8.5 (2703 reviews) | 8.7 (18 reviews) | 
| **Promotional Messages** | 8.0 (2420 reviews) | 8.0 (17 reviews) | 
| **Administration Alerts** | 8.2 (2799 reviews) | 8.0 (19 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (83 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (88 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (90 reviews) | Not enough data | 
| **Decision Making** | 8.4 (94 reviews) | Not enough data | 

#### Administration

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **API / Integrations** | 8.5 (2675 reviews) | 7.8 (16 reviews) | 
| **QA Testing** | 8.2 (2334 reviews) | 7.7 (15 reviews) | 
| **Performance and Reliability** | 8.9 (3485 reviews) | 8.6 (18 reviews) | 
| **User, Role, and Access Management** | 8.9 (3567 reviews) | 8.1 (18 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Yandex.Metrica** | N/A | N/A |

#### Content Creation

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.8/10 | 1366 |
| **Yandex.Metrica** | N/A | N/A |

#### User Identification

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Demographics** | 8.9 (1176 reviews) | Not enough data | 
| **User Segmentation** | 8.8 (1132 reviews) | Not enough data | 
| **Geolocation** | 9.1 (1148 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Custom Event Tracking** | 8.6 (1017 reviews) | Not enough data | 
| **Real-Time Insights** | 8.9 (1163 reviews) | Not enough data | 
| **Attribution** | 8.5 (1067 reviews) | Not enough data | 
| **Dashboard** | 8.9 (1177 reviews) | Not enough data | 
| **User Path Tracking** | 8.7 (1121 reviews) | Not enough data | 
| **User Activity History** | 8.6 (1094 reviews) | Not enough data | 

#### Metrics

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Engagement** | 8.8 (234 reviews) | Not enough data | 
| **Exit Tracking** | 8.7 (230 reviews) | Not enough data | 
| **Retention** | 8.8 (223 reviews) | Not enough data | 
| **Return** | 8.6 (233 reviews) | Not enough data | 
| **Conversions** | 8.8 (236 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Yandex.Metrica** | 7.4/10 | 10 |

#### User Behavior

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Click Tracking** | Not enough data | 8.5 (10 reviews) | 
| **Mouse Movement ** | Not enough data | 8.3 (10 reviews) | 
| **Frustration Tracking** | Not enough data | 7.6 (7 reviews) | 

#### A/B Testing 

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 7.4 (7 reviews) | 
| **Split URL Testing** | Not enough data | 8.0 (5 reviews) | 
| **Data Analysis** | Not enough data | 7.7 (8 reviews) | 
| **Notes** | Not enough data | 6.7 (5 reviews) | 

#### Visitor Information

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **User Identification** | Not enough data | 5.2 (7 reviews) | 
| **Search Box** | Not enough data | 7.1 (7 reviews) | 

#### Agentic AI - Session Replay

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 9.2/10 | 17 |
| **Yandex.Metrica** | N/A | N/A |

#### Exchange Functions

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Data Transmission** | 9.3 (15 reviews) | Not enough data | 
| **Data Normalization** | 9.3 (15 reviews) | Not enough data | 

#### Data as a Service

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Market Data Acquisition** | 9.3 (15 reviews) | Not enough data | 
| **Industry Data Acquisition** | 9.1 (15 reviews) | Not enough data | 
| **Source Data Acquisition** | 9.5 (14 reviews) | Not enough data | 
| **Targeted Data Acquisition** | 9.2 (14 reviews) | Not enough data | 

#### Management

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Source and Destination Selection** | 9.3 (14 reviews) | Not enough data | 
| **Solution Integration** | 9.3 (14 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.9 (14 reviews) | Not enough data | 
| **Data Governance** | 9.2 (14 reviews) | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Yandex.Metrica** | 8.5/10 | 15 |

#### Agentic AI - Heatmap Tools

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.0 (11 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.8 (12 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.7 (9 reviews) | 
| **Data Quantification** | Not enough data | 8.0 (10 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.3 (11 reviews) | 

#### Reporting

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Heat Maps** | Not enough data | 9.3 (14 reviews) | 
| **Session Replays** | Not enough data | 8.6 (14 reviews) | 
| **Monitoring** | Not enough data | 8.8 (14 reviews) | 
| **Data Segmentation** | Not enough data | 8.2 (14 reviews) | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.4/10 | 1732 |
| **Yandex.Metrica** | N/A | N/A |

#### Tools

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Contact Collection** | 8.3 (1120 reviews) | Not enough data | 
| **Audience Insights** | 8.9 (1496 reviews) | Not enough data | 
| **Social Sharing** | 8.3 (1253 reviews) | Not enough data | 

#### Metrics

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Entry and Exit Pages** | 8.9 (1463 reviews) | Not enough data | 
| **Sessions** | 8.9 (1502 reviews) | Not enough data | 
| **Engagement** | 8.9 (1499 reviews) | Not enough data | 
| **Return** | 8.7 (1414 reviews) | Not enough data | 
| **Conversions** | 8.7 (1430 reviews) | Not enough data | 
| **Search Rank** | 8.4 (1365 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (39 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (39 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (39 reviews) | Not enough data | 
| **Decision Making** | 8.0 (41 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.7/10 | 268 |
| **Yandex.Metrica** | N/A | N/A |

#### Metrics

| Feature | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Engagement** | 8.8 (234 reviews) | Not enough data | 
| **Exit Tracking** | 8.7 (230 reviews) | Not enough data | 
| **Retention** | 8.8 (223 reviews) | Not enough data | 
| **Return** | 8.6 (233 reviews) | Not enough data | 
| **Conversions** | 8.8 (236 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Google Analytics (3):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)

**Unique to Yandex.Metrica (2):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics | Yandex.Metrica | 
|---|---|---|
| **Small-Business** | 60.0% | 68.8% | 
| **Mid-Market** | 28.3% | 28.1% | 
| **Enterprise** | 11.7% | 3.1% | 

### By Industry

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.1%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.3%

#### Yandex.Metrica

- **Marketing and Advertising:** 22.6%
- **Accounting:** 6.5%
- **Market Research:** 6.5%
- **Information Technology and Services:** 6.5%
- **Computer Software:** 6.5%
- **Airlines/Aviation:** 3.2%
- **Apparel & Fashion:** 3.2%
- **Automotive:** 3.2%
- **Computer & Network Security:** 3.2%
- **Computer Games:** 3.2%
- **Other:** 35.5%

---
## Alternatives

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3979 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1797 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

### Alternatives to Yandex.Metrica

- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (440 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 6 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

### Yandex.Metrica

- Title: [Is Yandex Metrica free?](https://www.g2.com/discussions/is-yandex-metrica-free) — 1 comment
  > **Top comment:** "How likely is it that you would recommend Voodoo Alerts to a friend or colleague?"
- Title: [Why leave and not solve the minor glitches?](https://www.g2.com/discussions/35129-why-leave-and-not-solve-the-minor-glitches) — 1 comment, 1 upvote
  > **Top comment:** "Where is the problem?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-vs-yandex-metrica)