Compare Google Analytics and Yandex.Metrica 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (68.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,789)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsYandex.Metrica
Star Rating
(36)4.1 out of 5
Market Segments
Small-Business (68.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yandex.MetricaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive user experience, with many praising its refined UX that allows for seamless dashboard management. Users particularly appreciate the audience segmentation feature, which helps them analyze user behavior and demographics effectively.
- Users say that Yandex.Metrica offers unique insights through its Session Replay feature, which allows them to see exactly where users encounter issues. This capability is highlighted as a significant advantage for improving user experience and conversion rates, making it a valuable tool for those focused on UX optimization.
- Reviewers mention that Google Analytics stands out for its in-depth reporting tools, enabling users to track various metrics such as page views and bounce rates. This level of detail helps users understand their website's performance and user interactions, which is crucial for data-driven decision-making.
- According to verified reviews, Yandex.Metrica is praised for its user-friendly interface and commitment to security, making it a solid choice for those seeking in-depth insights without a steep learning curve. Users have noted that its powerful features can sometimes catch details that other tools might miss.
- G2 reviewers highlight that Google Analytics has a significantly larger user base and more recent reviews, indicating a higher level of overall satisfaction and reliability. This extensive feedback suggests that users find it to be a trusted partner in monitoring website performance.
- Users report that while Yandex.Metrica has a strong focus on specific features like trend analysis, it may not match the overall breadth of capabilities offered by Google Analytics. This difference can impact users who require a more comprehensive suite of analytics tools for their business needs.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableYandex.Metrica
No pricing availableFree Trial
Google Analytics
No trial information availableYandex.Metrica
No trial information availableRatings
Meets Requirements
9.0
5,638
8.8
27
Ease of Use
7.8
5,674
9.0
27
Ease of Setup
8.0
2,880
8.8
17
Ease of Admin
8.3
2,630
8.0
15
Quality of Support
7.5
4,696
7.6
24
Has the product been a good partner in doing business?
8.3
2,408
8.2
14
Product Direction (% positive)
8.5
5,502
8.3
27
Features by Category
Metrics
9.0
4081
9.0
20
8.8
4037
8.2
20
8.7
3954
8.3
20
8.6
3631
8.1
19
8.4
3409
8.2
19
8.4
3600
8.8
19
8.5
3644
8.2
19
8.6
3755
7.5
19
8.2
3320
8.1
20
Reporting
Feature Not Available
8.1
18
8.5
3555
8.4
18
8.2
3259
8.3
17
8.4
3519
8.1
19
8.5
3436
8.6
18
8.3
3113
8.1
17
8.5
3702
8.8
19
Other
8.5
3714
8.3
19
8.5
3497
8.3
18
8.3
3286
8.6
20
8.7
3490
8.3
19
8.5
2703
8.7
18
8.0
2421
8.0
17
8.2
2800
8.0
19
Agentic AI - Digital Analytics
7.8
84
Not enough data
8.1
89
Not enough data
7.8
88
Not enough data
8.4
94
Not enough data
Administration
8.5
2660
7.8
16
8.2
2333
7.7
15
8.9
3476
8.6
18
8.9
3567
8.1
18
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1177
Not enough data
8.8
1133
Not enough data
9.1
1149
Not enough data
Tracking & Reporting
8.6
1018
Not enough data
8.9
1164
Not enough data
8.5
1068
Not enough data
8.9
1178
Not enough data
8.7
1122
Not enough data
8.6
1095
Not enough data
Metrics
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Not enough data
User Behavior
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
7.6
7
A/B Testing
Not enough data
7.4
7
Not enough data
8.0
5
Not enough data
7.7
8
Not enough data
6.7
5
Visitor Information
Not enough data
5.2
7
Not enough data
7.1
7
Agentic AI - Session Replay
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.5
14
Not enough data
9.2
14
Not enough data
Management
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
11
Not enough data
8.8
12
Not enough data
8.7
9
Not enough data
8.0
10
Not enough data
8.3
11
Reporting
Not enough data
9.3
14
Not enough data
8.6
14
Not enough data
8.8
14
Not enough data
8.2
14
Tools
8.3
1121
Not enough data
8.9
1497
Not enough data
8.3
1254
Not enough data
Metrics
8.9
1464
Not enough data
8.9
1502
Not enough data
8.9
1499
Not enough data
8.7
1415
Not enough data
8.7
1431
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Yandex.Metrica are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Yandex.Metrica is categorized as Session Replay and Heatmap Tools
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yandex.Metrica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.4%
Retail
2.8%
Other
56.8%
Marketing and Advertising
22.6%
Accounting
6.5%
Market Research
6.5%
Information Technology and Services
6.5%
Computer Software
6.5%
Other
51.6%
Discussions
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How would you compare google analytics with something else
4 Comments
WM
There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid....Read more
Is Yandex Metrica free?
1 Comment
MD
How likely is it that you would recommend Voodoo Alerts to a friend or colleague?Read more
Yandex.Metrica has no more discussions with answers
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