--- title: Yandex.Metrica Reviews meta\_title: 'Yandex.Metrica Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 37 reviews by the users' company size, role or industry to find out how Yandex.Metrica works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 37 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Yandex.Metrica Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Yandex.Metrica but has limited features. Are you part of the Yandex.Metrica team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Yandex.Metrica is a comprehensive and free web analytics service developed by Yandex, designed to help website owners and marketers gain deep insights into user behavior and site performance. By implementing a simple JavaScript tag on their websites, users can collect detailed data on audience demographics, traffic sources, and user interactions, enabling data-driven decisions to enhance user experience and optimize conversion rates. Key Features and Functionality: - Session Replay: Allows viewing of individual user sessions to understand navigation patterns and identify usability issues. - Heatmaps: Visual representations of user clicks, scrolls, and mouse movements to highlight areas of interest and potential improvement. - Form Analytics: Analyzes user interactions with forms to detect drop-off points and optimize form completion rates. - Real-Time Data: Provides up-to-the-minute reporting on website traffic and user behavior. - Advanced Segmentation: Enables filtering and analysis of specific visitor cohorts based on behavior, traffic sources, device types, and custom parameters. - Integration with Yandex.Direct: Links with Yandex's advertising platform to track ad performance and conversion rates. Primary Value and Solutions Provided: Yandex.Metrica addresses the critical need for detailed behavioral analytics by offering tools that go beyond traditional metrics. It helps businesses identify friction points in user journeys, understand content effectiveness, and test site changes through features like heatmaps and session replays. By providing these insights without traffic volume limitations or usage-based pricing restrictions, Yandex.Metrica empowers organizations to make informed optimizations that enhance user engagement and drive business growth. * * * Seller [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d) Discussions [Yandex.Metrica Community](https://www.g2.com/products/yandex-metrica/discuss) Solution Type All-in-One Overview by Alexandra Kulachikova (Head of Analytical Products marketing at Yandex) Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/yandex-metrica/pricing) ## Top-Rated Alternatives [ ![Hotjar by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hotjar by Contentsquare") Hotjar by Contentsquare 4.3/5(345) ](https://www.g2.com/products/hotjar-by-contentsquare/reviews) [ ![Google Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Analytics") Google Analytics 4.5/5(6,862) ](https://www.g2.com/products/google-analytics/reviews) [ ![Google Tag Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Tag Manager") Google Tag Manager 4.6/5(442) ](https://www.g2.com/products/google-tag-manager/reviews) [ View All Alternatives ](https://www.g2.com/products/yandex-metrica/competitors/alternatives) ## User Insights Average based on 37 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Bhavik N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bhavik N.") BN Bhavik N. Marketing Manager Information Technology and Services Mid-Market (51-1000 emp.) 2/19/2023 "Yandex Metrica review" 3.5/5 What do you like best about Yandex.Metrica? It's a free tool that tracks the conversion and has some critical analytics that is very useful. The session replay feature is one of the best features available. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? It has a very old UI and some stuff is confusing. The website takes more time to load and sometimes only opens in russian language. Lack of graphical reprentation. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Heat map feature helped to improve the RFP on our website and session replay features was very helpful while doing A/B testing and understanding user behavior as well. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Kristian N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristian N.") KN Kristian N. Project Manager Small-Business (50 or fewer emp.) 12/15/2021 "Accurate and user friendly" 4/5 What do you like best about Yandex.Metrica? It's very accurate, compared to other big Analytic tools. It's also straightforward to implement into the website, using a plugin and API. There are many statistics you can track, such as location, age and gender. Tracking all these variables helps you taget better when advertising. There are many other usefull features such as the session replay - the system is recording the movement of each respondent, who vists your site. You can see how easy have been for consumers to find what they were looking for. This in other hand could help you improve the user experience by making changes, based on what you see - the hiccups the users had while navigating across the your website. Another very usefull feature I frequently use are the click and link maps. As example of why this is helpful - if I see that most of the consumers are clicking on certain category, I can take subcategory from another main one, and put it under the one, that is prerred. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? What I didn't like about Yandex is that it's very complicated to start using it in the beginning. Personally I had hard time finding the login to Metrica, becouse of the many apps Yandex owns. On the main page there is AppMetrica, which is actually different than Yandex Metrica, so you have to know the exact url for Yandex Metrica. Review collected by and hosted on G2.com. Recommendations to others considering Yandex.Metrica: The only thing I'd recommend is add the url to Bookmarks, to easily get access to it. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Not so much problem-solving. We are getting beneficial information about the traffic on our website. The information helps us target the correct audience when advertising. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Iaroslav C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Iaroslav C.") IC Iaroslav C. Product Marketing Manager Information Technology and Services Small-Business (50 or fewer emp.) 9/21/2021 "Must-have because of some features GA still doesn't support (and probably won't ever)" 5/5 What do you like best about Yandex.Metrica? 1. Webvisor. A demonstrative tool for just viewing user / visitor's path from the connection through all actions made and every trace coursor made - till the end of the session. GA doesn't support anything similar, and creating user paths in Amplitude may be more useful but surely more complicated. 2. "Warm map" of clicks which shows what areas of your site or product people click the most. Another killer feature another analytics system don't provide Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? Sometimes Yandex Metrica counts Google organic / ad traffic incorrectly, especially doesn't track Google keywords. From the other hand, GA sometimes counts Yandex traffic incorrectly too, that's why usually you need to place both containers on your site pages, which slows the speed of page loading Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Watching users' visits via Webvisors allows us (me as marketing specialist, UI/UX designers, product managers, etc..) to verify hypotheses about some CJM moments, good or not good at all from UX side, etc. Really helpful tool! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Anil C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anil C.") AC Anil C. Marketing Executive Mid-Market (51-1000 emp.) 5/26/2022 "Monitoring Users Behaviour with Yandex Metrica" 4/5 What do you like best about Yandex.Metrica? You can monitor what people looking for on your website and it is easy to navigate between sections. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? The dashboard looks quite old, so the dashboard should be re-design for marketers. Review collected by and hosted on G2.com. Recommendations to others considering Yandex.Metrica: You can find your users heat map and understand user behaviour Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? I have analyzed my website from users behaviour perspective to have a better marketing plan. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 12/9/2021 "An analytics tool that needs to be developed" 1.5/5 What do you like best about Yandex.Metrica? I like that it is a free analytics tool and it has a page where you can see some session recordings of your website. Also, it is good to use with another analytics tool to compare both and verify the numbers. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? It is really hard to get service in Turkey, even the sales representative does not have enough information about the tool. I had some data-related problems and crashes in the tool. Review collected by and hosted on G2.com. Recommendations to others considering Yandex.Metrica: You need to have one other analytics tool, consider this as your second analytics tool. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? I can access some of our session recordings and click or scroll through the website map. It is beneficial to see the customer experience from the customer's perspective. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Osama H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Osama H.") OH Osama H. Senior Financial Accountant Enterprise (\> 1000 emp.) 11/23/2021 "Yandex Metrica review" 5/5 What do you like best about Yandex.Metrica? One app has multiple functions which make the life and work easier in addition to minimize the efforts to get the work done Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? Nothing since you can rely totally on it Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? One app has multiple functions which make the life and work easier in addition to minimize the efforts to get the work done Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Raghabendra D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raghabendra D.") RD Raghabendra D. Digital Marketing Strategist Small-Business (50 or fewer emp.) 12/21/2020 "Yandex Metrica - The hidden gem for SEO/CRO professionals" 4/5 What do you like best about Yandex.Metrica? - Session capture and replay for the past two weeks visitors and the recent options to integrate with other solutions. - Setting goals in Yandex is more intuitive and the multi-step goal setting is very useful. - No need to connect search console and analytics together for visit keywords, Yandex Metrica simply serves it. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? - No default translation for the Yandex Metrica menu was available. - The content translated to Russian again translated back to English gives weird translations sometimes. - Yandex account is difficult to recover if not impossible if you didn't link your phone number. Review collected by and hosted on G2.com. Recommendations to others considering Yandex.Metrica: One of the must-try tools when you start attracting visitors to your site. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? The behavior of users on the different version of pages served by google optimize, that is easy to analyze using Yandex Metrica. Moreover, using Hotjar was a solution during the trial period, but for a long term solution, Yandex Metrica's session recording features served the purpose. The main benefit for SEOs is that, if you are trying to increase the stay time for visitors of a specific country, you can check the number of sessions, total session time for the visitors of your chosen country in the Users tab. Then go forward to view session replay to optimize onsite elements or select the source type and optimize your campaign or visitor acquisition parts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Tigran K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tigran K.") TK Tigran K. Marketing Coordinator Small-Business (50 or fewer emp.) 12/2/2020 "A Great Analytical Tool" 4/5 What do you like best about Yandex.Metrica? My favorite feature is Session Replay, which pratically shows you a screen recording of users' visits to your webpage. The insights from this feature can help immensely with measuring the effectiveness of the landing page and the general webpage structure. There have been many times that we found out the organization of elements on the website isn't the most optimal by studying the behavior on the website with this tool. The rest of the features are also implemented quite very well. The general user interface is not only pleasant to look at, but is also very clean and intuitive. You don't need a guide to understand where things are, that is if you are familiar with digital marketing analytics and KPIs. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? No specific downsides. The tool worked very well, except I do have an impression it works better for traffic coming from Europe and Asia, areas around Russia. It's not always that Session Replays are available, and I think that depends on the privacy laws of the users' countries. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Our team was using Metrica to evaluate the effectiveness of our marketing efforts and study user behavior on the website when studying the product. We could easily see if there's a pattern, a specific feature, title, or sentence the users were attracted to first when visiting the page. It was also a very good tool to check which pages the leads checked before filling in the form, so it was quite helpful for the sales team as well. Review collected by and hosted on G2.com. Show More 12/17/2020 Current UserValidated ReviewerSource: Organic DV Daniela v. Marketing Digital Small-Business (50 or fewer emp.) 1/29/2021 "Yandex Metrica: the best tool for SEO professionals" 5/5 What do you like best about Yandex.Metrica? - Capture and conception of visitor legislatures from the last two weeks and recent solutions to approach with other options. - Establishing goals in Yandex is more intuitive and the dispatch of goals from various havens is largely useful. - It is not mechanical to link the harassment console and the breakdown for tourist key voices, Yandex Metrica simply serves it. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? - There was no default interpretation available for the Yandex Metrica menu. - The content translated into Russian and then back into British gives strange interpretations at times. - The pearl of Yandex is difficult to unearth, if not incredible, if you did not link your phone number. Review collected by and hosted on G2.com. Recommendations to others considering Yandex.Metrica: One of the best tools you should have when you start attracting visitors to your website Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? The act of the awardees in the unequal interpretations of the pages served by Google optimizes, which can be studied using Yandex Metrica. Additionally, enjoying Hotjar was a possibility during the declaration period, however, for a long-term alternative, the session playback interpretations of Yandex Metrica fulfilled their purpose. The main discount for SEOs is that, if you are trying to increase the stay time for visitors from a specific country, you can test the lodge data, the total session time for visitors from your chosen town in the Users tab. Then, proceed to enjoy the session replay to perfect the insights in isolation or select the type of pool and optimize your campaign or the visitor acquisition parts. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated ![Swati S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Swati S.") SS Swati S. Lead-Online Marketing Small-Business (50 or fewer emp.) 5/21/2021 "Heat maps helped me alto and I found it's one of the unparalleled feature of this tool." 4/5 What do you like best about Yandex.Metrica? Heat map feature and insights. E-commerce plugin is also helpful. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? When compared with GA, I always got different data, this may be not what I dislike but it creates confusion altogether. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Full API access to the data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Yandex.Metrica? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Yandex.Metrica ](https://www.g2.com/products/yandex-metrica/discussions/new) GU Guest User • Last activity about 3 years ago Is Yandex Metrica free? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/is-yandex-metrica-free) ![Raghabendra D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raghabendra D.") RD Raghabendra Dhakal • Last activity almost 4 years ago Why leave and not solve the minor glitches? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/35129-why-leave-and-not-solve-the-minor-glitches) [ View all Discussions ](https://www.g2.com/products/yandex-metrica/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/yandex-metrica/pricing) Yandex.Metrica Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-yandex-metrica) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image") Google Tag Manager 4.6/5(442) [ Compare Now ](https://www.g2.com/compare/google-tag-manager-vs-yandex-metrica) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image") Hotjar by Contentsquare 4.3/5(345) [ Compare Now ](https://www.g2.com/compare/hotjar-by-contentsquare-vs-yandex-metrica) ##### ##### Yandex.Metrica Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Segmentation Custom Reports and Dashboards Other User Data Load Time Monitoring Campaign Tracking [ View More Features ](https://www.g2.com/products/yandex-metrica/features) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Session Replay](https://www.g2.com/categories/session-replay)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools) ##### Explore More [What are the highest rated owned media platforms for solo creators seeking to monetise audiences quickly?](https://www.g2.com/discussions/what-are-the-highest-rated-owned-media-platforms-for-solo-creators-seeking-to-monetize-audiences-quickly)[What are the highest rated Google Workspace utilities for reducing IT overhead in mid-size organizations managing hundreds of users?](https://www.g2.com/discussions/what-are-the-highest-rated-google-workspace-utilities-for-reducing-it-overhead-in-mid-size-organizations-managing-hundreds-of-users)[Best tools for employee turnover prediction](https://www.g2.com/discussions/what-are-the-best-tools-for-employee-turnover-prediction) [What are the best grant management software platforms for mid-market companies needing fast rollout without extensive IT overhead?](https://www.g2.com/discussions/what-are-the-best-grant-management-software-platforms-for-mid-market-companies-needing-fast-rollout-without-extensive-it-overhead)[What is the support quality like for aviation MRO systems according to technical reviews from engineers?](https://www.g2.com/discussions/what-is-the-support-quality-like-for-aviation-mro-systems-according-to-technical-reviews-from-engineers)[Pros and Cons Details](https://www.g2.com/products/yandex-metrica/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)