--- title: Yandex.Metrica Reviews meta\_title: 'Yandex.Metrica Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 37 reviews by the users' company size, role or industry to find out how Yandex.Metrica works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 37 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Yandex.Metrica Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Yandex.Metrica but has limited features. Are you part of the Yandex.Metrica team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Yandex.Metrica is a comprehensive and free web analytics service developed by Yandex, designed to help website owners and marketers gain deep insights into user behavior and site performance. By implementing a simple JavaScript tag on their websites, users can collect detailed data on audience demographics, traffic sources, and user interactions, enabling data-driven decisions to enhance user experience and optimize conversion rates. Key Features and Functionality: - Session Replay: Allows viewing of individual user sessions to understand navigation patterns and identify usability issues. - Heatmaps: Visual representations of user clicks, scrolls, and mouse movements to highlight areas of interest and potential improvement. - Form Analytics: Analyzes user interactions with forms to detect drop-off points and optimize form completion rates. - Real-Time Data: Provides up-to-the-minute reporting on website traffic and user behavior. - Advanced Segmentation: Enables filtering and analysis of specific visitor cohorts based on behavior, traffic sources, device types, and custom parameters. - Integration with Yandex.Direct: Links with Yandex's advertising platform to track ad performance and conversion rates. Primary Value and Solutions Provided: Yandex.Metrica addresses the critical need for detailed behavioral analytics by offering tools that go beyond traditional metrics. It helps businesses identify friction points in user journeys, understand content effectiveness, and test site changes through features like heatmaps and session replays. By providing these insights without traffic volume limitations or usage-based pricing restrictions, Yandex.Metrica empowers organizations to make informed optimizations that enhance user engagement and drive business growth. * * * Seller [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d) Discussions [Yandex.Metrica Community](https://www.g2.com/products/yandex-metrica/discuss) Solution Type All-in-One Overview by Alexandra Kulachikova (Head of Analytical Products marketing at Yandex) Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/yandex-metrica/pricing) ## Top-Rated Alternatives [ ![Hotjar by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hotjar by Contentsquare") Hotjar by Contentsquare 4.3/5(345) ](https://www.g2.com/products/hotjar-by-contentsquare/reviews) [ ![Google Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Analytics") Google Analytics 4.5/5(6,862) ](https://www.g2.com/products/google-analytics/reviews) [ ![Google Tag Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Tag Manager") Google Tag Manager 4.6/5(442) ](https://www.g2.com/products/google-tag-manager/reviews) [ View All Alternatives ](https://www.g2.com/products/yandex-metrica/competitors/alternatives) ## User Insights Average based on 37 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Nitesh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitesh T.") NT Nitesh T. Quality Analyst Mid-Market (51-1000 emp.) 1/18/2024 "Data processing" 5/5 What do you like best about Yandex.Metrica? I use this site for my data processing. I am using this site since 3 months Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? There is nothing to dislike about the yandex.metrica Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? By this i use to solve my processing of data in my office Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![shaun s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "shaun s.") SS shaun s. Entrepreneur in Residence Small-Business (50 or fewer emp.) 1/17/2024 "bad" 4/5 What do you like best about Yandex.Metrica? clear dashboards, better heatmaps, unlimited traffic, good customer support, website is easy to navigate. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? The initial setup is a bit harder than clarity but worth the effort. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Tracking user behaviour on E-commerce sites Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Deepak M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepak M.") DM Deepak M. SEO Strategist Small-Business (50 or fewer emp.) 1/16/2024 "Yandex.Metrica best tools for data analysis and segmentations" 3.5/5 What do you like best about Yandex.Metrica? Yandex Metrica tools help track and analyze traffic to your website or web app, understand user behavior, and measure the effectiveness of your marketing campaigns. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? The platform has limited customization options for reports and dashboards might be less compared to other platforms. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Yandex Metrica platform gives the web analytics we need to identify how we perform for our users. With the heatmap feature, I can see which products my customers prefer. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sandeep k.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandeep k.") SK Sandeep k. Managing Director Small-Business (50 or fewer emp.) 1/12/2024 "Good service" 4/5 What do you like best about Yandex.Metrica? information services, e-commerce, transportation, maps and navigation, mobile applications, and online advertising. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? Nothing to dislike , and most supportive Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? There is no problem, Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Saurabh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh S.") SS Saurabh S. BDA Mid-Market (51-1000 emp.) 1/13/2024 "Good analytics tool" 4.5/5 What do you like best about Yandex.Metrica? It offers in-depth analytics on website traffic, user behavior, conversion rates, personalized user experience, and ensures GDPR compliance. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? Initially, I encountered data accuracy issues compared to Google Analytics, but now the interface is faster and the data is consistently accurate. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? It's basically analyze user behavior on the platform, website traffic, compare traffic indicators for different segments Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ES Emre S. Small-Business (50 or fewer emp.) 12/12/2023 "It is a fantastic tool for me to quickly do analysis of my sites." 5/5 What do you like best about Yandex.Metrica? Very easy to use and install. In this way, we can quickly make our analyses and create our marketing strategies. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? There is a lot of code running on the backend and this can negatively affect site speed. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Thanks to the heatmap feature, I can see which products my customers prefer, so I can make campaigns on these products. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Shivam M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivam M.") SM Shivam M. Associate Small-Business (50 or fewer emp.) 1/17/2024 "Easy of analysis data" 5/5 What do you like best about Yandex.Metrica? The concept used in the yandex.metrica is helped me to understand my data Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? As such nothing is there for dislike as of now Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? It helps me to solve and provide me the clear idea about the analysis Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") TC Verified User in Computer & Network Security Mid-Market (51-1000 emp.) 1/25/2024 "It gives precise data, doesn't sample like Google analytics and doesn't force you to upgrade to paid" 3.5/5 What do you like best about Yandex.Metrica? It's totally free and there are no traffic limitations. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? It might reduce page speed but so does the others. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? It gives attractive and easily understandable reports about performance and key metrics. Review collected by and hosted on G2.com. Show More 8/19/2024 Validated ReviewerIncentivizedSource: G2 invite ![Jb B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jb B.") JB Jb B. Senior Search Engine Optimization Specialist Small-Business (50 or fewer emp.) 8/24/2023 "Very helpfull on my Work" 5/5 What do you like best about Yandex.Metrica? Data that I get from competitors and my website Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? its all good, there nothing I dislike. The data that I receive is 100% Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? The data That I collect from my compitetors Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 9/25/2023 "Easy to use, but need some improvements" 3.5/5 What do you like best about Yandex.Metrica? User friendly interface and easy to use. Review collected by and hosted on G2.com. What do you dislike about Yandex.Metrica? There are some problems about User Experience. Sometimes dashboards language changes English to another language. Review collected by and hosted on G2.com. What problems is Yandex.Metrica solving and how is that benefiting you? Its helps to me for reaching Middle Asian countries. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Yandex.Metrica? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Yandex.Metrica ](https://www.g2.com/products/yandex-metrica/discussions/new) GU Guest User • Last activity about 3 years ago Is Yandex Metrica free? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/is-yandex-metrica-free) ![Raghabendra D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raghabendra D.") RD Raghabendra Dhakal • Last activity almost 4 years ago Why leave and not solve the minor glitches? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/35129-why-leave-and-not-solve-the-minor-glitches) [ View all Discussions ](https://www.g2.com/products/yandex-metrica/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/yandex-metrica/pricing) Yandex.Metrica Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-yandex-metrica) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image") Google Tag Manager 4.6/5(442) [ Compare Now ](https://www.g2.com/compare/google-tag-manager-vs-yandex-metrica) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image") Hotjar by Contentsquare 4.3/5(345) [ Compare Now ](https://www.g2.com/compare/hotjar-by-contentsquare-vs-yandex-metrica) ##### ##### Yandex.Metrica Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Segmentation Custom Reports and Dashboards Other User Data Load Time Monitoring Campaign Tracking [ View More Features ](https://www.g2.com/products/yandex-metrica/features) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Session Replay](https://www.g2.com/categories/session-replay)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools) ##### Explore More [What are the highest rated owned media platforms for solo creators seeking to monetise audiences quickly?](https://www.g2.com/discussions/what-are-the-highest-rated-owned-media-platforms-for-solo-creators-seeking-to-monetize-audiences-quickly)[What are the highest rated Google Workspace utilities for reducing IT overhead in mid-size organizations managing hundreds of users?](https://www.g2.com/discussions/what-are-the-highest-rated-google-workspace-utilities-for-reducing-it-overhead-in-mid-size-organizations-managing-hundreds-of-users)[Best tools for employee turnover prediction](https://www.g2.com/discussions/what-are-the-best-tools-for-employee-turnover-prediction) [What are the best grant management software platforms for mid-market companies needing fast rollout without extensive IT overhead?](https://www.g2.com/discussions/what-are-the-best-grant-management-software-platforms-for-mid-market-companies-needing-fast-rollout-without-extensive-it-overhead)[What is the support quality like for aviation MRO systems according to technical reviews from engineers?](https://www.g2.com/discussions/what-is-the-support-quality-like-for-aviation-mro-systems-according-to-technical-reviews-from-engineers)[Pros and Cons Details](https://www.g2.com/products/yandex-metrica/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)