--- title: XMPie Reviews meta_title: 'XMPie Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 12 reviews by the users' company size, role or industry to find out how XMPie works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 12 scale: '5' date_modified: '2026-07-12' parent_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing --- # XMPie Reviews **Vendor:** Xerox **Category:** [Content Creation Software](https://www.g2.com/categories/content-creation) **Average Rating:** 4.0/5.0 **Total Reviews:** 12 ## About XMPie XMPie is a powerful marketing platform for delivering 1:1 omnichannel communications across print and digital media channels that are personally relevant and creatively engaging. We help our clients leverage their data to deliver a consistent brand experience across touchpoints to build trust and loyalty over the entire customer lifecycle. Our solutions cover three applications – Media Personalization, Web-to-Print and Marketing Automation – all united through a common technology foundation. With a strong tradition of innovation and expertise, XMPie focuses on helping service providers stay ahead of the curve in the constantly evolving world of print and digital communications. ## XMPie Reviews ### 1. Good for VDP not a webstore. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2022 **What do you like best about XMPie?** XMPie is great for variable data and creating creative marketing. **What do you dislike about XMPie?** It is sold as having the ability to do e-commerce well. It is quite cumbersome and not easily intuitive. The customer interface leaves something to be desired. **What problems is XMPie solving and how is that benefiting you?** Ease of creating variable data for print. The tool's functionality handles images and text better than other tools we have used. ### 2. Best Web To Print Service Out There **Rating:** 5.0/5.0 stars **Reviewed by:** Adam B. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2018 **What do you like best about XMPie?** This platform has a ton of functionality. It is fairly easy to modify and is a great solution if you need to create web-to-print storefronts for your customers. There is a XMPie user group on google that is useful when you need questions answered with a big audience that is waiting and willing to help out.They are knowledgeable and are able to help out with most issues. There is a great marketing platform you can get with it as well called Circle. you can do multi-channel marketing campaigns with it. **What do you dislike about XMPie?** You do need someone who is knowledgeable with html, css and mySQL if you want to get pretty custom. Getting response from their support can sometimes be a lengthy process. As long as you don't need something fixed right away then their support is great. **Recommendations to others considering XMPie:** Have someone who is dedicated to using it and building it out. Then have someone else who is trained so they can take over if anything goes wrong. The training for this is pretty robust. If you get someone knowledgeable enough and a go-getter then they will be able to do some pretty custom stuff. There is a xmpie user group on google that is quite useful as well for when you have questions. **What problems is XMPie solving and how is that benefiting you?** We are a printing company so we build web-to-print storefronts for our customers so that they can re-order and order more of all their marketing collateral. This is great for franchises who want to make sure their branding is consistent across all locations. ### 3. A good company to use for email campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Victoria H. | Personal Support Worker, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2021 **What do you like best about XMPie?** I like the fact that the company has a great range of products and puts the customer at the centre of any communications **What do you dislike about XMPie?** Lots of information can be a little confusing not uk based **What problems is XMPie solving and how is that benefiting you?** Am able to send out emails over different platforms so am able to maximise chances of more people joining the company. Saves time on sending and outsourcing different individual sites and platforms ### 4. Great product review. **Rating:** 5.0/5.0 stars **Reviewed by:** Ayush J. | Software developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2021 **What do you like best about XMPie?** Almost everything. It was a great experience. Mostly the speed of response was great. And to use this. **What do you dislike about XMPie?** Not much to dislike though but sometimes it looks a bit complicated to use but overall good experience. **Recommendations to others considering XMPie:** Highly recommend this product. Easy to use. **What problems is XMPie solving and how is that benefiting you?** Using to create stunning variable data-driven photo-realistic images or graphics. ### 5. Everything together **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2021 **What do you like best about XMPie?** The ease of direct marketing handled for us **What do you dislike about XMPie?** The cost is higher than I'd like but I understand **What problems is XMPie solving and how is that benefiting you?** We were able to take work off our marketing team and become more effienct ### 6. great ccm tool for the vdp **Rating:** 3.5/5.0 stars **Reviewed by:** Raja R. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2021 **What do you like best about XMPie?** example is a good tool for CCM and gives developer easy access for making the template variable. **What do you dislike about XMPie?** ui is some what confusing for the beginners but can be improved a bit. **Recommendations to others considering XMPie:** add some more functionalities to there current UI **What problems is XMPie solving and how is that benefiting you?** template can be made easily ready for variable data printing ### 7. Simple variable data solution **Rating:** 5.0/5.0 stars **Reviewed by:** Matt M. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2021 **What do you like best about XMPie?** Easy to learn, intuitive and powerful solution to variable data **What do you dislike about XMPie?** My current version is limited to older versions of Adobe acrobat **What problems is XMPie solving and how is that benefiting you?** We use x m pie to impose variable data for digital print of direct mail ### 8. XMPie is an innovative web printing solution **Rating:** 4.0/5.0 stars **Reviewed by:** Steve S. | Senior Software Developer, Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2020 **What do you like best about XMPie?** What I like the most about this software is that it has allowed us to efficiently enhance and improve all our printed and variable data communications. In addition, it provides us with fully flexible and advanced workflows. Another great advantage of this tool is that it allows you to plan, manage and administer different multichannel marketing campaigns. **What do you dislike about XMPie?** It has a fairly steep learning curve, its use requires advanced and technical knowledge. The technical support service is slow and their responses are imprecise. **Recommendations to others considering XMPie:** My recommendation to other users is that they take some training or course prior to using the software, so that they can become familiar with its characteristics and functionalities. I also suggest that users evaluate the different pricing plans so that they can purchase the one that best suits the requirements and needs of the organization. **What problems is XMPie solving and how is that benefiting you?** Our experience with this tool has been completely positive, since we implemented this software we have managed to significantly expand our market, we have also managed to increase our income and improve the relationship with our clients. ### 9. I have 3 years work experience in XMPie and variable data print **Rating:** 5.0/5.0 stars **Reviewed by:** R. Uma Shankar H. | Technical Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2021 **What do you like best about XMPie?** User interface is very friendly and it works with PDF really well **What do you dislike about XMPie?** It will create output pdf very slowly if I use more pages. **What problems is XMPie solving and how is that benefiting you?** I do create variable data print documents. ### 10. Print production tool that makes variable data easy **Rating:** 2.5/5.0 stars **Reviewed by:** Haley D. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2020 **What do you like best about XMPie?** It made my prepress job easier to complete. I was able to create templates with variable data connections. **What do you dislike about XMPie?** The learning curve was a little difficult. There were specific ways to complete an upload and if you miss one step the whole thing broke. There wasn't an easy way to determine where I went wrong. **Recommendations to others considering XMPie:** Once you learn it it's a great tool. But it does take some training and support. **What problems is XMPie solving and how is that benefiting you?** Allowing repeat clients to order templates, enter their information and submit to print without the back and forth of an email. ### 11. Gets the job done **Rating:** 4.0/5.0 stars **Reviewed by:** Helga B. | Production Specialist ll, Graphic Design, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2019 **What do you like best about XMPie?** I really like that you can personalize your letters, brochures etc. What it is made for. I am really glad that it works with Adobe InDesign. **What do you dislike about XMPie?** Difficult to learn everything quickly. Can be hard to figure out problems. **Recommendations to others considering XMPie:** If you are looking to do personalization on a large scale, this is the program for you. **What problems is XMPie solving and how is that benefiting you?** The benefits are enormous. It allows us to make really personal letter, child packets and all of our promotional materials. ### 12. OK for variable data programming. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Printing | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about XMPie?** Robust amount of features in the uPlan and uProduce product **What do you dislike about XMPie?** Customer service/technical suppirt is nearly impossible to get a hold of. Errors given do not have useful error codes (i.e. fatal generic error) **Recommendations to others considering XMPie:** Make sure you have enough time to dedicate to trouble shooting the numerous issues that are going to come up. **What problems is XMPie solving and how is that benefiting you?** Large quantity variable data print files. ## XMPie Discussions - [Does xerox own XMPie?](https://www.g2.com/discussions/does-xerox-own-xmpie) - [What is Xerox XMPie?](https://www.g2.com/discussions/what-is-xerox-xmpie) - [What does XMPie stand for?](https://www.g2.com/discussions/what-does-xmpie-stand-for) - [What is XMPie advantage?](https://www.g2.com/discussions/what-is-xmpie-advantage) - [View XMPie pricing details and edition comparison](https://www.g2.com/products/xmpie/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-07+15%3A19%3A40+-0500&secure%5Bsession_id%5D=11b46b8d-e8de-4fa7-9f3c-ac09577ed1e5&secure%5Btoken%5D=6f33e770905235999c22c95f56b7580467e8a35fe3c2f6de97035df21cc49d3d&format=llm_user) ## XMPie Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Data Visualization - Mobile App - AI Copilot - Commenting/Notes - Text Editing - Custom Brushes - Generative AI - Watermarking - Engagement Tracking - Pattern, Color & Art Storage - Version Control - API - Third-Party Integrations - Collaboration Tools - Design Templates - Search/Filter - Secure Data Storage - Workflow Management - Data Storage Management - Interactive Content - Drag & Drop Editor - Video Editing - Preview Functionality - Multi-Language - Image Editing - Content Import/Export - Customizable Branding - Content Management - CAD Tools - Content Library - Custom Fonts - 3D Digital Asset Management - Design Management - Presentation Tools - Social Media Integration - Print Management **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management - Campaign Management - SEO Management - Workflow Management - Template Management **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Functionality ** - Integration - Location Tracking - Location Triggers - Location Determination **Design** - Templates - Layout editor - Publishing formats - Saved preferences - Infographics - Asset Library **Planning** - Scheduling Integration **Logistics - Print Fulfillment** - Efficiency - Order Tracking **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Print Fulfillment Services** - Cross-system Integration **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - AI Copilot - Email Alerts - Customer Segmentation - Multi-Campaign - Email Marketing - Customizable Reports - Social Advertising - Widgets - Reporting & Statistics - API - Generative AI - Campaign Segmentation - Email Templates - Search/Filter - Pre-Approved Content Library - Surveys & Feedback - Customer Advocacy - Data Import/Export - Social Promotion - Employee Advocacy - Activity Dashboard - Alerts/Notifications - Filtering - Real-Time Updates - Social Media Monitoring - Customizable Fields - Customizable Branding - Email Distribution - Nonprofit Advocacy - A/B Testing - Customizable Templates - Content Library - CRM - Gamification - Activity Tracking - Discount Management - Customer Engagement - Campaign Management - Incentive Management - Campaign Analytics - Engagement Tracking - Real-Time Analytics - Customer Accounts - Communication Management - Community Management - Rewards Management - Gift Card Management - Multi-Channel Marketing - User Management - Visual Analytics - Feedback Management - Social Engagement - Event Triggered Actions - Loyalty Program - Campaign Planning - Rewards Program - Advocate Management - Lead Capture - Referral Tracking - Reporting/Analytics - Promotions Management - Pipeline Management - Reference Request Automation - Reminders - Nomination Tracking - Task Scheduling - Calendar Management - Reference Usage Tracking - Audio References - For Sales/Marketing - Workflow Management - Configurable Workflow - Video References - Survey/Poll Management - Program Notices - Contact Management - Lead Management - Customer Activity Tracking - Customer Database - ROI Tracking - Lead Generation - Conversion Tracking - Referral Templates - For Customer Referrals - For Employee Referrals - Lead Engagement - Fraud Detection - Performance Metrics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Discovery** - Referral Program - Incentives - 3rd-Party Trends **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Customizations** - Templates - Drag and Drop - HTML Input - Domain Name - Custom Domains - Customizable Forms - Customizable Branding - Customizable Templates **Templates** - Library - Customization - Optimization **Management** - Fence Drawing - Compliance - Analytics - International Usability **Platform Additional Functionality** - Mobile Access - File Storage **Publishing** - Execute Content Publication **Customization - Print Fulfillment** - Integration - Flexibility - Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Social Media Integration - User, Role, and Access Management - Approval Process Control **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Growth** - SEO - Site Analytics - Marketing Tools - E-Commerce - Hosting - Online Booking Tools - Website Analytics **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Social Media** - Social Media Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Mobile** - Mobile Optimization **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Content** - Email Integrations - Content Management - Permissions - WordPress Tool - Design Management - Website Management - eCommerce Management - SEO Management - Website Integration - Social Media Integration - Third-Party Integrations **Multichannel** - Web - Email - Mobile **Planning** - Collaborative Editorial Calendars / Scheduling Content **Support** - Customer Support **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Shopping Cart - Online Store Builder - Real Time Editing - Multi-Language - Landing Pages/Web Forms - CRM - API - Activity Tracking - Generative AI - Alerts/Notifications - Visitor Tracking - Survey Builder - Auto Update - Widgets - AI Copilot - SSL Security - Data Import/Export - Customizable Fields - Activity Dashboard - Media Library - WYSIWYG Editor **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top XMPie Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,245 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - 4.4/5.0 (5,200 reviews) - [Vistaprint](https://www.g2.com/products/vistaprint/reviews) - 4.2/5.0 (420 reviews)