Wordflow is Australia's first AI search and content engineering platform, built to help brands understand and improve how they appear in AI-generated answers, and turn those insights into published content inside a single workflow.
Wordflow runs AI Search Campaigns that track brand performance across answer engines with prompt-level reporting. The platform shows whether a brand appears in AI answers, which competitors appear instead, and which sources AI cites. Campaigns cover visibility, brand mentions, citations, pages cited, share of voice, and sentiment, with breakdowns by prompt, topic, and platform. Missed Prompts highlight queries where competitors are present but the brand is absent, making gaps easy to prioritise.
For execution, the GEO Action Hub converts campaign insights into a prioritised work queue, organised by on-page opportunities, off-page opportunities, and technical issues. GEO Writer generates on-brand content drafts aligned to each prompt's recommended content type. Brand Profiles store approved messaging, tone, and positioning rules so every output stays on-brand across teams and markets. Audience Personas define the target readers each piece of content is written for, keeping output relevant and consistent at scale. Compliance Review checks content for risky or unsubstantiated claims and missing disclosures before anything is published.
Key capabilities include:
AI Search Campaigns: visibility, mentions, citations, share of voice, sentiment, and prompt-level insights
Competitive insights: Missed Prompts plus visibility into cited sources and pages
Execution workflow: GEO Action Hub with prioritised action groupings
Content creation: GEO Writer and Templates guided by campaign insights
Governance: Brand Profiles, Audience Personas, and Compliance Review
Content creation: Integrated GEO Writer and Templates guided by campaign insights
Governance: Brand Profiles, Audience Personas, and Compliance Review for consistency and risk checks