--- title: WhatsApp Business Platform Reviews meta_title: 'WhatsApp Business Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 243 reviews by the users' company size, role or industry to find out how WhatsApp Business Platform works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 243 scale: '5' date_modified: '2026-08-10' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # WhatsApp Business Platform Reviews **Vendor:** Meta Platforms, Inc **Category:** [Live Chat Software](https://www.g2.com/categories/live-chat) **Average Rating:** 4.6/5.0 **Total Reviews:** 243 ## About WhatsApp Business Platform The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience. Ideal For: - Businesses seeking to send marketing messages, enhance customer engagement through transactional messages, authentication messages and support messages - Enterprises looking to automate routine communication tasks - Marketers aiming to leverage WhatsApp's vast user base for targeted campaigns Benefits: - Improved Customer Experience: Provide instant support and personalized interactions - Increased Efficiency: Automate routine tasks, freeing up resources for more strategic initiatives - Enhanced Data Insights: Gain valuable insights into customer behavior Key Features: - Scalable Messaging: Send and receive messages programmatically - Multimedia Support: Share text, images, documents, and links - Personalized Interactions: Use customer data to create tailored experiences - Omnichannel Support: Integrate WhatsApp with existing channels - Robust Analytics: Track key metrics to optimize campaigns - High Uptime and Security: Enjoy 99.9% uptime and SOC2 and ISO 27001 certifications ## WhatsApp Business Platform Pros & Cons **What users like:** - Users find WhatsApp Business Platform to be **extremely user-friendly** , facilitating seamless communication and efficient customer interactions. (48 reviews) - Users appreciate the **automation capabilities** of WhatsApp Business Platform, enabling efficient communication and business scaling effortlessly. (25 reviews) - Users value the **quick and automated reply feature** of WhatsApp Business, enhancing customer engagement effortlessly. (25 reviews) - Users appreciate the **valuable business features** of WhatsApp Business Platform, enhancing connectivity and marketing efficiency. (22 reviews) - Users value the **easy communication** offered by WhatsApp Business Platform, enhancing trust and fostering effective connections with customers. (17 reviews) - Users appreciate the **automated messaging and quick reply features** of WhatsApp Business, enhancing their efficiency and outreach. (17 reviews) - Integrations (16 reviews) - Time-saving (16 reviews) - Easy Integrations (13 reviews) - Easy Setup (12 reviews) **What users dislike:** - Users face **scalability issues and complications** during setup, limiting the accessibility and efficiency of WhatsApp Business Platform. (19 reviews) - Users are frustrated by **messaging issues** like visible typing indicators and disorganized customer interactions on WhatsApp Business. (17 reviews) - Users find WhatsApp Business lacking in **advanced features** , limiting its effectiveness compared to full CRM tools. (11 reviews) - Users find the **template issues** frustrating, as they complicate communication and can lead to increased costs. (10 reviews) - Users find the **expensive costs** for template usage and bulk messages a barrier to effective communication on WhatsApp Business. (9 reviews) - Users find the **expensive subscriptions** on WhatsApp Business Platform to be a significant drawback affecting usability. (9 reviews) - Chatbot Issues (7 reviews) - Account Issues (6 reviews) - Users find the **complex setup** of WhatsApp Business Platform challenging, highlighting the need for technical expertise and developers. (6 reviews) - Users feel a **lack of integrations** limits WhatsApp Business Platform’s features, complicating processes for small businesses. (6 reviews) ## WhatsApp Business Platform Reviews ### 1. Whatsapp Business Review **Rating:** 5.0/5.0 stars **Reviewed by:** Joy N. | Freelance Recruiter, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2024 **What do you like best about WhatsApp Business Platform?** Easy to use Real time responses Available in many countries **What do you dislike about WhatsApp Business Platform?** Prone to scammers Cannot schedule messages **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Selling to customers with ease. Customers are able to see the products displayed in real time. The customers can make their inquiries through chatting. ### 2. Easy Peezy Marketing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Subin K. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2024 **What do you like best about WhatsApp Business Platform?** Low Cost Platform Easy onboarding for Business. Can able to integrate with many SAAS application and softwares make this tool better. creation of templates are very easy **What do you dislike about WhatsApp Business Platform?** Support from meta is bad sometimes. uptime is less many bugs around the time . No official tool to find the unused or non whatsapp number integrated payment gateways are yet to build **What problems is WhatsApp Business Platform solving and how is that benefiting you?** It help to connect business with their customers to send promotional messages, reminders , gift, coupons etc.. It is modern way of communication for business. ### 3. WhatsApp Business API Review **Rating:** 5.0/5.0 stars **Reviewed by:** Lalith S. | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about WhatsApp Business Platform?** With the help of this API I can integrate WhatsApp business with marketing automation tools. This helped me to run marketing and address the issues of my customers **What do you dislike about WhatsApp Business Platform?** I couldn't reach out to my prospects or customers if I didn't respond in 24 hours from the last messages of the cx. This creates a lot of problems at weekends **What problems is WhatsApp Business Platform solving and how is that benefiting you?** I am able to address existing cx's questions and reach out to new prospects. Best best things cx's or prospects respond faster through WhatsApp they other sources ### 4. i am sharing my own opinion how whatsapp help me in my work. **Rating:** 5.0/5.0 stars **Reviewed by:** Sachin K. | Sales Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2023 **What do you like best about WhatsApp Business Platform?** i like the best features of whatsapp business api which is thier working capability because with the help of whatsapp i work in one place or send my document and arrange meeting at any time without any cost. **What do you dislike about WhatsApp Business Platform?** in what i dislike one features which is when i send photo or videos some one then whatsapp reduce the quality of photos or videos. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** whatsapp help or solving various problems like with the help of whatsapp i can easily chat with someone of go live chat at anytime. ### 5. WhatsApp Business is a very easy-to-use and practical application **Rating:** 5.0/5.0 stars **Reviewed by:** Robson C. | Professor de educação especial, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2024 **What do you like best about WhatsApp Business Platform?** What I like most about WhatsApp Business is that it's free to use. **What do you dislike about WhatsApp Business Platform?** Numbers of features and Frequency of use **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Helping me resolve this in a video call business meeting ### 6. We suggest our customers to use WhatsApp cloud API to send bulk promotional messages. **Rating:** 3.5/5.0 stars **Reviewed by:** Nishi B. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2024 **What do you like best about WhatsApp Business Platform?** You can easily visit the dashboard about your WhatsApp marketing campaign. **What do you dislike about WhatsApp Business Platform?** It is hard to implement because of its cost. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** It is helping me to send bulk promotional messages without blockage of my number. ### 7. Excellent communication capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Luke v. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2023 **What do you like best about WhatsApp Business Platform?** It is so easy to use WhatsApp Business API, as it allows me to work from one central place. The API is quick to respond and prevents me from forgetting to check an additional program, as it is integrated. **What do you dislike about WhatsApp Business Platform?** It could have a bit more customization options, such as being able to edit the colors and size of the text. This could be easily implemented I think, and will give users the ability to customize their WhatsApp Business API in the color style of their company. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** The WhatsApp Business API allows me to quickly get into contact with my customers to help them with any problems they may have. My business performance has definitely increased as a result of using the API! ### 8. Need a official bulk broasdcast software, use WhatsApp Business API **Rating:** 5.0/5.0 stars **Reviewed by:** Sanjay G. | Head-Content Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about WhatsApp Business Platform?** WhatsApp Business API is the only official way to send unlimited messages on WhatsApp. Since we all are in WhatsApp today so it has served as one of the greater marketing weapons to communicate with our customers. We can send bulk messages, automate communication, integrate chatbot and get real-time analytics of our broadcast campaigns. **What do you dislike about WhatsApp Business Platform?** 1. A bit complicated to integrate into the system. You need a developer to set it up for you. 2. It charges for messages send and receive as well which is getting quite expensive. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** WhatsApp Business API has helped us solve the following problems: - Unlimited bulk WhatsApp broadcast - Chatbot - Team inbox for customer support - Realtime broadcast analytics All these helping us run marketing and support of our business on WhatsApp ### 9. great platform **Rating:** 4.5/5.0 stars **Reviewed by:** Prianka M. | Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2024 **What do you like best about WhatsApp Business Platform?** timely hours of message and notification to customers **What do you dislike about WhatsApp Business Platform?** some features like facebook is needed to explore more **What problems is WhatsApp Business Platform solving and how is that benefiting you?** spread my business ### 10. WhatsApp Business API Review **Rating:** 5.0/5.0 stars **Reviewed by:** Titu K. | Automation Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2023 **What do you like best about WhatsApp Business Platform?** I involved WhatsApp as a correspondence inside and remotely.What I like is the continuous correspondence: we can speak with clients progressively, extraordinary correspondence visit channel **What do you dislike about WhatsApp Business Platform?** I think what I despise about WhatsApp programming interface is it's costly.The programming interface can be costly for private ventures, as it requires a month to month membership and extra charges for sending messages. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** There is no such issue, however assuming the speed increment it will be all the more better ### 11. Super easy integration into FreshChat **Rating:** 5.0/5.0 stars **Reviewed by:** Farrah A. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2023 **What do you like best about WhatsApp Business Platform?** Once setup its great. We use it for FreshChat to allow out proactive messages along with WAB channel for customer interactions. **What do you dislike about WhatsApp Business Platform?** I think limitations with templates and the needing of having that pre approved for any additions or edits. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Allowing us to message customers after the expiration of a live chat ### 12. Unlock the Power of WhatsApp for Business **Rating:** 5.0/5.0 stars **Reviewed by:** Felipe L. | Photographer, Photography, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about WhatsApp Business Platform?** What I like best about WhatsApp Business API is how it enables me to reach and engage with my customers more effectively. With features like automated messages, customizable templates, and chatbots, I can provide quick and personalized customer support, send targeted promotions, and streamline my communication with customers. The API also integrates easily with my existing business tools, making it easier for me to manage my communications in one place. Overall, WhatsApp Business API has helped me to improve my customer relationships, increase engagement, and grow my business. **What do you dislike about WhatsApp Business Platform?** Although I appreciate the benefits of WhatsApp Business API, there are a few things that I dislike about it. First, the API can be a bit challenging to set up and integrate with my existing systems, which has caused some delays and frustrations. Second, the pricing structure for the API can be a bit confusing, and it can be difficult to estimate the costs accurately. Finally, the API has some limitations in terms of the types of messages that can be sent and the countries where it is available, which has made it difficult for me to use it for certain types of communication and with customers in certain regions. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** WhatsApp Business API is solving several problems related to customer communication and engagement, such as limitations in traditional communication channels, difficulty in managing customer inquiries and complaints, and the need for more personalized and timely customer support. By addressing these issues, WhatsApp Business API is benefiting me by providing a more efficient, cost-effective, and user-friendly way to communicate with customers. The API allows me to automate routine tasks, provide quick and personalized responses, and build stronger relationships with my customers. Additionally, the API provides valuable insights and analytics that enable me to better understand my customers and their preferences, which has helped me to optimize my marketing strategies and improve my overall business performance. ### 13. Very Use ful **Rating:** 5.0/5.0 stars **Reviewed by:** Ghulam M. | Search Engine Optimization Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2023 **What do you like best about WhatsApp Business Platform?** This is very useful for me in my work.it is very good. **What do you dislike about WhatsApp Business Platform?** All no dislike any for this.this is very good. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** It solving all my problems in my work. ### 14. Very Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Christian Edward L. | 3rd Shift Social Media Operations Support, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2023 **What do you like best about WhatsApp Business Platform?** It is very user friendly, the app allows quick responses that make me save more time (which again it helps me a lot, especially on my job) **What do you dislike about WhatsApp Business Platform?** sometimes for being Laggy. I am not sure maybe because I just have more than 100 groups on my WhatsApp as an admin. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** It really helps us contact our clients whether through chat or call. ### 15. WhatsApp for Business **Rating:** 4.0/5.0 stars **Reviewed by:** Vivek K. | Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2023 **What do you like best about WhatsApp Business Platform?** It is a very good app for business owners to grow their business. it has lots of features that must have in business communication ii like most as features auto relpy. **What do you dislike about WhatsApp Business Platform?** The thinks that l do not like is the updates that we are getting late and one more think in my opinion we need to have all the features Whatsapp has but we are not having some of the WhatsApp features in this. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** It is solving my lot of features as i can save my catalog, Location, cantact details and the most important Schedule as well that my custemers can see and reach out to me acordinglty. ### 16. Just what I needed a the time **Rating:** 4.5/5.0 stars **Reviewed by:** Alan O. | Privacy Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2024 **What do you like best about WhatsApp Business Platform?** That the clients received an instant message while waiting for my reply **What do you dislike about WhatsApp Business Platform?** I never figured out how to do anything other than just an automatic response to my clients **What problems is WhatsApp Business Platform solving and how is that benefiting you?** It solves answering fast to the clients with automated messages, ### 17. Empowering Businesses with Global Connectivity and Enhanced Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Saeed E. | Applications and Platforms Testing Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2023 **What do you like best about WhatsApp Business Platform?** Automated Messaging: The API supports automated messaging, allowing businesses to set up predefined messages, notifications, and chatbots to handle common customer queries and provide instant responses. Automation can help streamline customer support and improve response times. **What do you dislike about WhatsApp Business Platform?** User Opt-In Requirement: To send messages to customers via the WhatsApp Business API, businesses need to obtain explicit opt-in from the users. This means that businesses cannot initiate **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Real-time Communication: The API enables businesses to engage in real-time, two-way communication with their customers. This solves the problem of delayed responses and facilitates immediate interaction, enhancing customer satisfaction and improving overall communication efficiency. ### 18. Quick and best reach out with consumers **Rating:** 4.5/5.0 stars **Reviewed by:** Anchit S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2024 **What do you like best about WhatsApp Business Platform?** Best way to stay connected with our consumers **What do you dislike about WhatsApp Business Platform?** No responses from consumers and even if keep sending them notifications. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Having instant and quick chat with consumers or users and staying and keeping them updated. ### 19. One of the greatest Marketing, Sales and Advertisement channel available in market **Rating:** 4.0/5.0 stars **Reviewed by:** DEVENDRA S. | Medical Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2023 **What do you like best about WhatsApp Business Platform?** Been using WhatsApp Business API for the last three organizations; it is a beneficial, automated and straightforward marketing tool. Using its automated chat flow also helps to acquire new customers, and service-related issues are also solved easily **What do you dislike about WhatsApp Business Platform?** This tool's pricing is very high compared to the freely available WhatsApp for personal users. Getting a verified blue tick and business name was difficult for our earlier organizations. The free and paid duration is very confusing to differentiate. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Acquiring new customers, serving their issues, and managing leads and inquiries through WhatsApp was easy. Bulk broadcasting is also to the next stage; business verified tick gives an added advantage to business promotions. ### 20. Unbiased review for WhatsApp Business **Rating:** 4.5/5.0 stars **Reviewed by:** Gudda S. | Content Writer & Blog Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2024 **What do you like best about WhatsApp Business Platform?** Automatic first message and adding a map **What do you dislike about WhatsApp Business Platform?** Lost person chats after switching to WhatsApp business **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Easy to connect with customers and sending broadcast message to larger audience at affordable cost. ### 21. Integration with any platform now possible. **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about WhatsApp Business Platform?** The option of rest API is now shifted to online cloud. This makes integration with any platform possible which supports rest APIs. I can easily get the integration pushed from my CRM or resource planner. **What do you dislike about WhatsApp Business Platform?** The restrictions from whats app end are the only dislikes. For instance, we have to follow a template based approach for messages rather than going for custom messages. This also add on the hassle of approvals. I even have waited for as long as 3 days to get the templates updated. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Earlier our business was mainly dependent on email and call communication. However, majority of the people use whats app for communication. So market penetration has become convenient as we can easily rely on the automation provided by this tool. ### 22. A bit challenging to integrate but worth the effort **Rating:** 3.5/5.0 stars **Reviewed by:** Benjamin M. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2023 **What do you like best about WhatsApp Business Platform?** Amazing reach and a totally new channel that businesses are not using to the fullest yet **What do you dislike about WhatsApp Business Platform?** It is a bit of a challenge to integrate and to keep it going in terms of work we need to invest. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** We are sending out our newsletter in a slightly different format to our users via WhatsApp ### 23. excellent function **Rating:** 5.0/5.0 stars **Reviewed by:** NUR FAQIHAH BINTI MOHD KHAIRUZAMAN M. | Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about WhatsApp Business Platform?** The best feature is that we can make a catalogue of our product,customers can easily check the available product and even their price.Make things smoother for seller and customer. **What do you dislike about WhatsApp Business Platform?** Sometimes I could open my WhatsApp Business.Not sure why this happened.Whenever this happend, my customer cannot reach me. Sometimes it lasted for 6 hours and sometimes it lasted for 1 day **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Ability to show our product catalogue make it easier for customer to know what is available and the proce for it.As a seller I have less work to do as my customer already knows what is available and the price. ### 24. WhatsApp Business API - The game changer in business communication **Rating:** 4.5/5.0 stars **Reviewed by:** Hafiz Umer S. | Computer Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2023 **What do you like best about WhatsApp Business Platform?** Effiecient customer service and automation. **What do you dislike about WhatsApp Business Platform?** Its a little bit costly for the startups **What problems is WhatsApp Business Platform solving and how is that benefiting you?** providing me an efficient platform for live chat and best automations ### 25. Great APIs for business growth **Rating:** 4.5/5.0 stars **Reviewed by:** Pallav S. | Laravel Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2023 **What do you like best about WhatsApp Business Platform?** Provide a great service for whatsapp, like broadcast APIs, Template APIs, chatbot integration and also provides create your own stores and catalogs and also provides payment integartion receive and pay throught UPI. **What do you dislike about WhatsApp Business Platform?** Some limits are there you can only 256 contacts in one broadcast, some limited automation options and no any analytic reports, not provide guarantee for data protection. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Very great for digital marketing for any business and also helps for saving your time, you can easily your work in just one click also helps for send and recived money through this API ### 26. Use of WhatsApp Businesss API for Jiomart **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about WhatsApp Business Platform?** WhatsApp Business API allowed the introduction of WhatsApp as an e-commerce channel at scale. The account configuration process is easy and quick. It allowed Jiomart to reach 400+ million WhatsApp and allow them to order Groceries online **What do you dislike about WhatsApp Business Platform?** The user interface is difficult for Groceries products, due to 100s of SKUs. Integration with the Enterprise Inventory management system needs development work. It allows provides only UPI as payment in WhatsApp mobile App. Also, the rules of a marketing campaign on WhatsApp are inconsistent. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Jiomart is one early user of WhatsApp business API for online groceries marketplace. A WhatsApp user can search, add, order, and pay for groceries online. It has allowed Jio to provide WhatsApp as an E-commerce channel for 400+ million WhatsApp users. Users can track online orders on the WhatsApp channel. It allows Jio to run target marketing campaigns. ### 27. Game changer tool **Rating:** 5.0/5.0 stars **Reviewed by:** Simmi C. | Workforce Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2023 **What do you like best about WhatsApp Business Platform?** As what'spp business API is made for small and large companies to connect multiple customers, thus we can connect with customers globally. And it is having excellent security which is end to end encrypted. **What do you dislike about WhatsApp Business Platform?** Data protection is not 100% sure and hassle is there when customers raising query. One more thing that we can't push promotional massage. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** It improves customer experience by keeping engaged with customers to provide them support , as we can connect globally with customers. ### 28. what I need **Rating:** 4.5/5.0 stars **Reviewed by:** VIANNEY M. | Technical Assistant ICT PADGOF, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2023 **What do you like best about WhatsApp Business Platform?** the possibility of setting up a product catalog **What do you dislike about WhatsApp Business Platform?** I used to be able to make multiple selections when sending images or files as documents, but now after the new update, it only allows one at a time. It's very frustrating. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** classify my clients by categories, make announcements on Facebook about my products in status ### 29. Great for Business **Rating:** 4.0/5.0 stars **Reviewed by:** Pooja R. | Technical Specialist, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2023 **What do you like best about WhatsApp Business Platform?** We can connect the salesforce chatbots using Whatsapp Business API to the Business numbers. Also we can send notifications using WhatsApp Business API. **What do you dislike about WhatsApp Business Platform?** Many of the articles regarding WhatsApp Business API are incomplete. All the details regarding payment should be there with each functionality. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** For the customer we have implemented a chatbot + livechat, which is solving their business problems. ### 30. WhatsApp, the business future of communication **Rating:** 5.0/5.0 stars **Reviewed by:** Luis Felipe C. | Muebles, Furniture, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about WhatsApp Business Platform?** I use it to establish communication with my compadradores, coordinate product delivery and purchase of materials from my company. **What do you dislike about WhatsApp Business Platform?** Honestly, so far I have not found any flaws in the application **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Contact my clients quickly and efficiently, a 100% comfortable communication. ### 31. Whataspp for business does the job **Rating:** 5.0/5.0 stars **Reviewed by:** James R. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about WhatsApp Business Platform?** Building an brand identity with easy catalogues and personalization makes easy for users to enhance their business to grow and to stay competative in the market. **What do you dislike about WhatsApp Business Platform?** Character limitation and image upload options needs much simplification **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Meeting the exact user requirement, listing of various products online , responding to queries and concerns realtime. New product launch updates to users and more. ### 32. WhatsApp Business API: One stop solution for consumer outreach **Rating:** 5.0/5.0 stars **Reviewed by:** himanshu j. | Lead - Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2023 **What do you like best about WhatsApp Business Platform?** Easy to integrate and cost-effective method with high responsiveness, along with bot and conversational support to tap the end consumer and digital marketing campaigns **What do you dislike about WhatsApp Business Platform?** The cost is a bit higher as it requires a mass audience to get the desired outcome, also maintenance and changes requires technical expertise in comparison to branch and other tools **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Product description, digital marketing campaign and live conversation with end consumers to increase the conversion rate and retention with real-time feedbacks on the marketing efforts ### 33. Simple to use **Rating:** 5.0/5.0 stars **Reviewed by:** Shyamal Chandra M. | Senior Manager, Consumer Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about WhatsApp Business Platform?** time-saving, wherein we can reach out to customers in a creative manner **What do you dislike about WhatsApp Business Platform?** Too tight restrictions on video upload, the MP4 format is restricted to 16 or less MB **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Manual work, such as mail merge and the option is target oriented, wherein we can send messages as per the occassions. ### 34. Whatsapp Business API review **Rating:** 4.5/5.0 stars **Reviewed by:** Akshay G. | Growth Analayst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2023 **What do you like best about WhatsApp Business Platform?** Have used Whatsapp Business API for WA campaigns. Was easy and smooth to use **What do you dislike about WhatsApp Business Platform?** Can have more automation rules. We can develop more rules and pathways **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Was simple to interact. Was smooth and easy to use ### 35. Integration that works good **Rating:** 5.0/5.0 stars **Reviewed by:** Yuri A. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about WhatsApp Business Platform?** It's intuitive and very easy to use. The interactions with the customers is flawless. **What do you dislike about WhatsApp Business Platform?** In the very beginning I wasn't getting pop up chat window when someone writes a message, but I no longer have this problem. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** It allows us to communicate with our customers who use whattsapp. ### 36. Business on whatsapp **Rating:** 4.5/5.0 stars **Reviewed by:** Himanshu D. | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about WhatsApp Business Platform?** WhatsApp business api chat bot feature is awesome. **What do you dislike about WhatsApp Business Platform?** Less user engagement for the messages .. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Communication with customers. Realtime notification to customers. ### 37. Good but can be better **Rating:** 3.5/5.0 stars **Reviewed by:** Lengdon B. | Senior Member of Technical Staff, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about WhatsApp Business Platform?** I can keep a catalog of my products to make it easier for customers. I can also keep auto-reply. **What do you dislike about WhatsApp Business Platform?** Limited functionality. It could provide few more features. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Whatsapp business makes it easier for business owners to communicate with customers in a bit more automated manner. ### 38. Business API **Rating:** 3.5/5.0 stars **Reviewed by:** Tracey J. | IT Business Analyst Residential & Power Systems, Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about WhatsApp Business Platform?** It's accessibility and access. WhatsApp is overall a good app. **What do you dislike about WhatsApp Business Platform?** I don't have a dislike. WhatsApp has everything I am looking for. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** WhatsApp Business API helps communication and benefits those overseas ### 39. powerful tool for companies looking to connect with their customers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2023 **What do you like best about WhatsApp Business Platform?** its ability to automate a large part of the communication process. Companies can create chatbots that can automatically respond to customers' frequently asked questions. **What do you dislike about WhatsApp Business Platform?** The WhatsApp Business API is not available for all companies. The platform is only available for businesses approved by WhatsApp and has certain requirements and restrictions in terms of content and use. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Approval and restrictions. Some companies may not meet the requirements or may not be approved, which can limit their ability to use the API. ### 40. excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriela P. | MDR, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about WhatsApp Business Platform?** complete call and video including sales help **What do you dislike about WhatsApp Business Platform?** that cannot be edited currently, in the process of improvement **What problems is WhatsApp Business Platform solving and how is that benefiting you?** clients receive personalized info via chat ### 41. Whatsapp Business is a very efficient app to communicate and follow your business. **Rating:** 5.0/5.0 stars **Reviewed by:** Tere L. | Paralegal, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2023 **What do you like best about WhatsApp Business Platform?** It is so easy to communicate especially worldwide and you can even share documents **What do you dislike about WhatsApp Business Platform?** The quality of the pictures shared decrease if you share them through whatsapp. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** Communication in real-time with my peers, employees and clients ### 42. integration and many more **Rating:** 5.0/5.0 stars **Reviewed by:** Islam B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2023 **What do you like best about WhatsApp Business Platform?** integrations with other platforms' automatic responses bots to automate you customer experience and **What do you dislike about WhatsApp Business Platform?** the higher integration with ai and chat gpt are not yet accessible **What problems is WhatsApp Business Platform solving and how is that benefiting you?** seemless integrations and monitoring the conversations that happens with the clients all with the podcast feature ### 43. Very easy to use and convenient **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about WhatsApp Business Platform?** This is very user friendly and lot of helpful for new business as there are lot of features that benefit the user **What do you dislike about WhatsApp Business Platform?** Nothing as this is a perfect option for small scall and large scale both as they can reach out to many of their clients easily as almost everyone use what's app. **What problems is WhatsApp Business Platform solving and how is that benefiting you?** It helps us reach out to our clients easily ## WhatsApp Business Platform Discussions - [How are businesses leveraging WhatsApp Business Platform for sales and customer engagement?](https://www.g2.com/discussions/how-are-businesses-leveraging-whatsapp-business-platform-for-sales-and-customer-engagement) - 1 comment, 2 upvotes - [View WhatsApp Business Platform pricing details and edition comparison](https://www.g2.com/products/whatsapp-business-platform/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+16%3A50%3A20+-0500&secure%5Bsession_id%5D=c54b8896-7ca1-40fa-9cac-f6082c731dfe&secure%5Btoken%5D=947b8dae0e923e541b100ee71a88ee0c1fdb65eb3c37ddd58b1692b31bf99e6c&format=llm_user) ## WhatsApp Business Platform Integrations - [AiSensy](https://www.g2.com/products/aisensy/reviews) - [AWS Auto Scaling](https://www.g2.com/products/aws-auto-scaling/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Carsu Technologies](https://www.g2.com/products/carsu-technologies/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Firebase](https://www.g2.com/products/firebase/reviews) - [Freshchat](https://www.g2.com/products/freshworks-freshchat/reviews) - [Gemini Enterprise](https://www.g2.com/products/google-gemini-enterprise/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [indigitall](https://www.g2.com/products/indigitall/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [LiveChat](https://www.g2.com/products/livechat/reviews) - [Manychat](https://www.g2.com/products/manychat/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Pixpa](https://www.g2.com/products/pixpa/reviews) - [Postman](https://www.g2.com/products/postman/reviews) - [Python](https://www.g2.com/products/python/reviews) - [respond.io](https://www.g2.com/products/respond-io/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [telecrm](https://www.g2.com/products/telecrm/reviews) - [Tidio](https://www.g2.com/products/tidio/reviews) - [Truecaller for Business](https://www.g2.com/products/truecaller-truecaller-for-business/reviews) - [WA Web Sender](https://www.g2.com/products/wa-web-sender/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## WhatsApp Business Platform Features **Generative AI** - AI Text Generation - AI Text Summarization - AI Text-to-Speech - Generative AI **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Communication** - Pop-up Chat - Notifications - Targeted Emails - In-App Messaging - Co-Browsing - Real-Time Notifications - Real-time Consumer-facing Chat **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics ** Internal Use** - Customization - Conversation Archiving - Lead Development - Knowledge Base - Team Inbox - Customer Profiles **Additional Functionality** - Real-Time Analytics - Email Management - API - Single Sign On - Search/Filter - Collaboration Tools - Third-Party Integrations - Activity Dashboard - Canned Responses - Surveys & Feedback - Reporting/Analytics - Transfers/Routing - Geotargeting - Interaction Tracking - CRM - Transcripts/Chat History - Document Storage - Screen Sharing - Contact Management - Autoresponders - Multi-Channel Communication - Mobile Access - AI Copilot - Offline Form - Real-Time Monitoring - Support Ticket Management - File Sharing ## Top WhatsApp Business Platform Alternatives - [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) - 4.4/5.0 (1,468 reviews) - [Wati](https://www.g2.com/products/wati/reviews) - 4.6/5.0 (483 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,481 reviews)