What I like most about WhatsApp Business Platform is its ability to centralize customer communication in a channel that users already trust and use daily. It allows us to scale conversations, integrate with CRMs and automation tools, and provide fast, personalized support while maintaining a high open and response rate. The official API ensures stability, security, and compliance, which is critical for business operations. Review collected by and hosted on G2.com.
One of the main challenges is the complexity of the initial setup and onboarding process, especially for teams without strong technical support. Template approvals and some policy limitations can slow down campaigns, and costs can increase quickly at scale if usage is not carefully monitored. Better transparency and flexibility in pricing and approval timelines would improve the experience. Review collected by and hosted on G2.com.
