Ease of use, account management style and openness to listen to feedback and act on it. Review collected by and hosted on G2.com.

I never used to like the UI but that changed. So in reality I don't dislike anything but perhaps additional predictive AI features and plug ins would be ideal/. Review collected by and hosted on G2.com.

I really like being able to use the visual editor in Webtrends Optimize to experiment with different experiences. It's particularly helpful because I can test how banners will look on the website before it goes live, and I think it's cool that it automatically pulls in our branded fonts. I appreciate the ability to experiment with different visual features without needing to use code. Review collected by and hosted on G2.com.

I'm new to the platform, as some features of the product could do with more explanation or have better UX. Core categories when creating an experience e.g. when selecting 'Target' or labeling conversions. Review collected by and hosted on G2.com.

The new UI seems a lot better and the speed of test delivery is a big plus for us now. Integration into GA4 was enough and the cost good too Review collected by and hosted on G2.com.

So far not a lot, easier enough to setup and support was on hand to help along the way Review collected by and hosted on G2.com.

It’s a versatile tool with no usage limits or tiered features. With a bit of support, you can apply it to almost any kind of testing or optimisation. Review collected by and hosted on G2.com.

The user interface isn’t as polished as some alternatives, and certain functions require a more involved and technical setup. Review collected by and hosted on G2.com.

The new UI is very simple to work with, and it works exactly the way you want it to—no need to adjust for any complex quirks. Review collected by and hosted on G2.com.

Honestly, there isn’t much to dislike. The price is good, too. Before the latest UI update it felt a bit dated, but now it looks great. Review collected by and hosted on G2.com.

I really like how Webtrends Optimize is quite granular in the data you can track. The team is super responsive and very friendly, which is great. The platform is also quite easy to set up. Plus, you can run all types of campaigns for the same price, whether it's AB testing, redirect, server-side, client-side, or app-based — everything is covered. Review collected by and hosted on G2.com.

It used to be a bit difficult for non-technical profiles, it has greatly improved in the past year. Review collected by and hosted on G2.com.

Webtrends Optimize’s new UI is a major improvement. The interface is clean, modern, and intuitive, making it much easier to set up and manage experiments. I especially appreciate the streamlined navigation and the way reporting dashboards surface actionable insights quickly. The workflow for creating A/B tests is straightforward, and the visual editor is responsive and user-friendly. Overall, the new UI helps me work faster and reduces the learning curve for new team members. Review collected by and hosted on G2.com.

While the new UI is a big step forward, there are still some areas that could be improved. Occasionally, I notice that some advanced settings are buried or require extra clicks to access, which can slow down power users. The documentation for new features sometimes lags behind releases, making it harder to fully leverage all capabilities. Additionally, integration with third-party analytics tools could be more seamless. Review collected by and hosted on G2.com.

Webtrends Optimize strikes a great balance between power and usability. The interface is clean and intuitive, so it’s easy to spin up A/B tests, create audience-based personalization, and quickly understand results through real-time analytics and advanced reporting. Implementation was refreshingly straightforward—we deployed via our tag manager with clear documentation and minimal developer time—and integration with our existing analytics and marketing stack was just as smooth, with data flowing reliably from day one. The feature set is comprehensive without feeling bloated, and the platform scales well as our optimization program grows. I’m in the tool daily to monitor performance and typically launch or iterate on tests and personalization each week. When we do need help, customer support is prompt, knowledgeable, and genuinely helpful, which makes the whole experience even easier. Review collected by and hosted on G2.com.

While the platform is generally easy to work with, there’s still a learning curve especially for less technical users which can slow initial setup and implementation. And although the core feature set covers most optimization needs, it doesn’t have every advanced capability, so more sophisticated strategies may require workarounds or custom development. Review collected by and hosted on G2.com.

It truly feels like a real partnership between our team and theirs. They understand our strategic vision and consistently bring realistic ideas along with strong execution. They’re also constantly evolving to meet customers’ needs. Review collected by and hosted on G2.com.

There hasn’t been anything that I would pick out. Review collected by and hosted on G2.com.

The thing that sets Webtrends apart from other companies is its customer service. They have a very open & fair approach to providing professional services and have an extremely responsive support team. Their willingness to take on complex asks and their meticulous attention to detail has made them brilliant to work with. Review collected by and hosted on G2.com.

They have made some recent UI changes to make the platform easier for non-technical users, however having in-house developers trained in Webtrends is still essential to get the most out of the tool. Review collected by and hosted on G2.com.