WBX Commerce is an Amazon Ads Advanced Partner specializing in performance-focused, tech-enabled e-commerce advertising strategies. Leveraging their proprietary technology, WBX Glass®, and the Amazon Marketing Cloud , they provide tailored advertising management services designed to optimize Amazon Search and Demand-Side Platform campaigns. Their approach combines first-party and third-party data to create custom audiences, enabling precise targeting and enhanced customer engagement. Key Features and Functionality: - WBX Glass® Technology: Proprietary advertising platform that integrates robust first-party data management with AMC insights to deliver actionable data and facilitate real-time campaign optimization. - Custom AMC Audiences: Development of 20 distinct custom audiences, surpassing the standard six, to target high-potential buyers and increase customer lifetime value. - Comprehensive Advertising Services: Management of Amazon DSP advertising, search advertising, and content optimization to enhance brand visibility and sales performance. Primary Value and Solutions: WBX Commerce empowers brands to achieve profitable growth on Amazon by providing data-driven insights and expert execution. Their services address key challenges such as acquiring new customers, increasing repeat purchases, and optimizing advertising spend. By utilizing advanced analytics and custom audience targeting, they help brands enhance customer engagement, improve conversion rates, and maximize return on investment.