Wayvia’s PROWL is an advanced MAP monitoring software solution designed to help brands protect profit margins, maintain brand integrity, and enforce pricing policies across ecommerce channels. Using proprietary web-crawling technology, PROWL continuously scans tens of thousands of online retail and marketplace sites to detect MAP violations, identify unauthorized sellers, and surface pricing behavior in real time.
With AI-powered automation at its core, PROWL empowers brands to take immediate action through automated MAP enforcement emails sent from the brand’s domain, scalable workflows like bulk violation notices, and real-time alerts. These capabilities reduce manual effort while ensuring consistent and effective enforcement across all sales channels.
PROWL also offers full visibility into who is selling your products online—so you can eliminate gray market activity, uncover hidden or unauthorized sellers, and monitor competitor pricing. Whether you’re using the Wayvia portal or integrating PROWL into your internal systems via open API, you get centralized control over ecommerce pricing compliance, enforcement, and seller intelligence.
When it comes to pricing enforcement and brand protection, PROWL is the most comprehensive MAP enforcement tool on the market. It helps leading brands ensure pricing consistency, protect channel relationships, and scale their pricing compliance strategy with confidence.