WaiveCar was an innovative, all-electric car-sharing service that offered users free driving time by leveraging advertising revenue. Launched in 2016 in Los Angeles, WaiveCar provided compact, emission-free vehicles equipped with digital displays and exterior wraps showcasing advertisements. Users could book a car via a mobile app, enjoy two hours of complimentary driving, and were charged a nominal fee for additional time. This model not only promoted sustainable transportation but also created a dynamic advertising platform for businesses. However, due to challenges including the COVID-19 pandemic, WaiveCar ceased operations in 2020. Key Features and Functionality: - Free Initial Driving Time: Users received two hours of complimentary driving per session. - Electric Vehicles: The fleet consisted of 100% electric, emission-free cars. - Mobile App Integration: Users could locate, book, and unlock vehicles through the WaiveCar app. - Advertising Platform: Vehicles featured digital displays and wraps for targeted advertising. - Affordable Extended Use: After the free period, users were charged $5.99 per additional hour. Primary Value and User Solutions: WaiveCar addressed urban transportation challenges by offering an eco-friendly and cost-effective alternative to traditional car rentals and ride-sharing services. By subsidizing costs through advertising, it provided users with free or low-cost mobility options while promoting sustainable practices. Additionally, businesses benefited from a novel advertising medium that reached diverse audiences in high-traffic areas.