Vypr is the world’s leading Product Intelligence Platform, enabling companies to understand their target consumers with fast, cost-effective insight, helping them make better decisions for winning products. More than an ordinary research panel, Vypr is built on Behavioural Science and Agile principles, transforming decision-making into a science with data-driven product optimisation. Every week, we test and validate thousands of ideas, products, and concepts worldwide, providing powerful tools and techniques grounded in data and behavioural science. Our approach delivers fast, cost-effective, and reliable consumer-led intelligence to enhance purchase intent and accelerate product performance. From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, the anatomy of every product is different, and it can be difficult to decipher what is driving purchase intent.