Veritone Attribute is a broadcast attribution solution that helps broadcasters optimize linear TV and radio campaigns by correlating an ad with web lift in near-real time, with visualized, easily shareable reports. Broadcasters use Veritone Attribute to track performance of ads, to retain and win more business with ROI data they previously didn’t have. Through the power of campaign data, like web traffic and unique website visitors, radio and TV can compete more effectively with digital media channels to earn a larger slice of advertisers’ marketing budgets.