---
title: UTM Link Manager Reviews
meta_title: 'UTM Link Manager Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how UTM Link Manager works for a business like yours.
aggregate_rating:
  rating_value: 3.8
  review_count: 2
  scale: '5'
date_modified: '2025-03-10'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# UTM Link Manager Reviews
**Vendor:** UTM Link Manager  
**Category:** [URL Shortener ](https://www.g2.com/categories/url-shortener)  
**Average Rating:** 3.8/5.0  
**Total Reviews:** 2
## About UTM Link Manager
Easily create, manage, and shorten UTM tracking links to accurately measure your marketing. No more spreadsheets! UTM Link Manager was built by marketers, for marketers. It should be easy to measure your marketing and our tool gets you there. WHO USES UTM LINK MANAGER Solopreneurs, digital marketing managers, campaign managers, content managers, demand gen managers, and social media managers & teams who run multiple marketing campaigns across numerous promotional channels. Benefits + Features Faster than the next best alternative: It is nearly 300% faster to create and document your URL than a standard spreadsheet. Multiply that times all of your links and that's a lot of time saved. No link limit: Create as many tracking links as you want Get started immediately: Zero learning required, no code or programming. Tag links in seconds and see them in your Google Analytics account once they get traffic. Auto-generated shortlinks under YOUR OWN BRAND DOMAIN Connect your domain and instantly get trusted shortlinks tied to your brand. No more Bitly or TinyURL links. Add images and private notes: Attach an image and internal notes to keep you and the team informed. Perfect for paid media campaigns with multiple ad variations. Filter + sort your link library: Easily look up links by each UTM tag Use your brand domain to drive traffic elsewhere: Need to link to a different site but want keep your brand front and center? Add any domain you want and use your branded shortlink to drive the traffic.




## UTM Link Manager Reviews
  ### 1. Easiest tool to create and track branded shortlinks

**Rating:** 3.5/5.0 stars

**Reviewed by:** Charuhas B. | Digital Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 10, 2022

**What do you like best about UTM Link Manager?**

I like the analytics and tracking part of the UTM link manager tool.

**What do you dislike about UTM Link Manager?**

It does not allow tracking of URLs with parameters. The free version is not available in the UTM link manager.

**Recommendations to others considering UTM Link Manager:**

Use it if you want to track the links from email signatures or ads.

**What problems is UTM Link Manager solving and how is that benefiting you?**

This allows me to track the third-party URLs on my platform for ads and other related tools. This gives me better analytics and management over clicks on the ads that are published on my platform.

  ### 2. Customization with link shortening in the best way

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ankur G. | Digital Marketing Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** February 28, 2022

**What do you like best about UTM Link Manager?**

The best part is addition of image as well as private note in the url with CTA button as well.

**What do you dislike about UTM Link Manager?**

The integration with google analytics can be a bit tricky when administrator is already using other URL services as well.

**What problems is UTM Link Manager solving and how is that benefiting you?**

Branding is the most crucial part of any business and UTM Link Manager helps a lot in brand building, also with a 14 Day Free Trial one can experience all the features


## UTM Link Manager Discussions
  - [What is UTM Link Manager used for?](https://www.g2.com/discussions/what-is-utm-link-manager-used-for)

- [View UTM Link Manager pricing details and edition comparison](https://www.g2.com/products/utm-link-manager/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-20+21%3A36%3A33+-0500&secure%5Bsession_id%5D=6824ef09-5acb-4c21-9b7b-f6cc8f22660c&secure%5Btoken%5D=89b6b7632f75b0407d938ba69d5cc6f720a752edbc53f512bfdc2f50c253b72b&format=llm_user)

## UTM Link Manager Features
**URL Shortener**
- Branded Shortlinks
- Link Analytics
- Bulk URL Creation
- Historical Shortlink Tracking

**Agentic AI - Digital Sales Room**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning

## Top UTM Link Manager Alternatives
  - [Bitly](https://www.g2.com/products/bitly/reviews) - 4.5/5.0 (914 reviews)
  - [GoLinks](https://www.g2.com/products/golinks/reviews) - 4.7/5.0 (807 reviews)
  - [Rebrandly](https://www.g2.com/products/rebrandly/reviews) - 4.6/5.0 (345 reviews)