# AdButler vs Google Ad Manager for a small independent publisher: which gives better control over direct deals and yield?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Question for the publisher ad server reviewers: <a class="a a--md" elv="true" href="https://www.g2.com/products/adbutler/reviews"><strong>AdButler</strong></a> vs<a class="a a--md" elv="true" href="https://www.g2.com/products/google-ad-manager/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/google-ad-manager/reviews"><strong>Google Ad Manager</strong></a> for a small independent publisher, specifically on direct deal control and yield. I've been comparing them in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/publisher-ad-server"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/publisher-ad-server">publisher ad server category</a> and each reads like the right answer to a different question.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What they share: both run direct-sold and programmatic in one stack, with priority rules deciding who wins the impression.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Where each pulls ahead: <strong>AdButler</strong> is built around the direct side as a self-serve portal advertisers book through, straightforward campaign priority, and support reviewers consistently rate highly. <strong>Google Ad Manager</strong> wins on raw yield with AdX demand and auction competition AdButler can't match, but the learning curve is real, and small publishers on the free tier mostly troubleshoot alone.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The simplest read I've landed on: if direct deals are the business, AdButler; if programmatic yield is, GAM, and if you need both equally, that's where it gets murky.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">That's my read from the outside. Where's it wrong? And is there a third option that handles both without the compromise?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 30 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;On the third option, &lt;strong&gt;Broadstreet&lt;/strong&gt; comes up most often for publishers who live on direct sales and want AdButler-level simplicity with better native and newsletter ad formats, while &lt;strong&gt;Ezoic&lt;/strong&gt; is the name that surfaces when programmatic yield is the priority but GAM feels like too much infrastructure to manage alone.&lt;/p&gt;

##### Comment Metadata
- Posted at: 25 days ago
- Author title: Marketing Executive




## Related Product
[AdButler](https://www.g2.com/products/adbutler/reviews)

## Related Category
[Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server)

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