--- title: Upfirst Reviews meta_title: 'Upfirst Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 26 reviews by the users' company size, role or industry to find out how Upfirst works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 26 scale: '5' date_modified: '2026-10-07' parent_category: name: Business Services url: https://www.g2.com/categories/business-services ---

Upfirst Reviews & Provider Details

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Pricing

Pricing provided by Upfirst.

Starter

$24.95
Per Month

Premium

$59.95
Per Month

User Insights

Average based on 26 real user reviews.

Typical contract price

$0k - $0k

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Upfirst Reviews (26)

Reviews

Upfirst Reviews (26)

4.9
26 reviews
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CH
Catrina H.
Small-Business (50 or fewer emp.)
"Excellent Support and Continuous Improvements Make Upfirst Better Over Time"
5/5
What do you like best about Upfirst?

What I like best about Upfirst is their customer support and their willingness to keep improving the platform. The initial setup took some work, but their chat support was always available to answer questions and help me get everything configured. They regularly add new features and integrations, and the more I train the AI, the better it performs for my business. It's nice working with a company that listens to customer feedback and continues to make the product better. Review collected by and hosted on G2.com.

What do you dislike about Upfirst?

The biggest downside was the initial setup and training. It takes time to configure everything and teach the AI how you want it to respond, so it's not something you can turn on and expect to be perfect right away. I also notice that it occasionally hesitates before responding. The good news is that their chat support has always been very responsive, and the platform continues to improve with new updates. Review collected by and hosted on G2.com.

Cesar T.
CT
Cesar T.
Loaner fleet and acquisitions manager
Small-Business (50 or fewer emp.)
"Human-Like Voice, Highly Recommended Service"
5/5
What do you like best about Upfirst?

I really liked the quality of how human the voice sounded and everything. It's great and valid because it's making it easier for me to refer others to the platform. I think their attention to detail is impressive, and if you have any questions, they interact with you on a very personal level. I appreciate the human-like quality of the voice and the overall service quality. It's helping my colleague's business become more successful, allowing customers to reach them even when they're busy. Review collected by and hosted on G2.com.

What do you dislike about Upfirst?

I think the one major structural change that I would do is that, instead of limiting it to just one account only for people in my situation, to be able to control several accounts so that way it makes it easier to refer, not just to refer to others, but to have others underneath me. So that way I can run more of a business with them than just pure referral. Review collected by and hosted on G2.com.

Kim S.
KS
Kim S.
Chief Administrative Officer
Small-Business (50 or fewer emp.)
"Excellent AI Receptionist That Effectively Blocks Spam Calls"
5/5
What do you like best about Upfirst?

It really does sort through the spam, and because it's often an AI receptionist, there are hangups from would-be robocallers and spam marketers. Review collected by and hosted on G2.com.

What do you dislike about Upfirst?

It’s not as personal as having a live receptionist, but it does what we need for now and works well. Review collected by and hosted on G2.com.

Nichi S.
NS
Nichi S.
Executive Director
Small-Business (50 or fewer emp.)
"Responsive Service with Cutting-Edge AI Solutions"
5/5
What do you like best about Upfirst?

I really appreciate Upfirst's services. First, they are far more affordable than other options. Second, and more importantly, I love that you can put knowledge into the database, and the AI can pull information on its own. This makes it very convenient for accurately providing answers and helps get accurate information from callers to return calls the next day. Their expertise with systems has been fantastic. When we asked them to track calls and provide data, they quickly added this to the service, and now all that information is provided on the dashboard when you go into the system. They're very quick to respond to customer requests. The AI technology continues to advance at a quick rate, and anytime there are any issues, they remedy them quickly. If you have requests for specific types of service, they're very good about providing or expanding their service. They keep up with technologies, and it's nice to know they are paying attention to advancements that we normally don't handle within our business. Review collected by and hosted on G2.com.

What do you dislike about Upfirst?

We were a little worried about using AI for the service because it's people calling in stressed or emergency situations. We were hesitant to have a AI system perform that function, but it has gone remarkably well. Review collected by and hosted on G2.com.

Bonnie L.
BL
Bonnie L.
Small-Business (50 or fewer emp.)
"Efficient AI Receptionist with Great Value"
4.5/5
What do you like best about Upfirst?

I use Upfirst as an AI receptionist to handle calls when I'm not available for my small business. I really liked the features and benefits Upfirst offers for the price. The AI receptionist from Upfirst efficiently answers calls, texts prospects, provides information about our business to callers, and transfers calls. It's really helpful when Upfirst can text callers a scheduling link so they can pick a date and time to make an appointment with us. It's also great that Upfirst can transfer callers to a specific employee that we've programmed and shares a lot of information with callers, taking care of much of their needs. Review collected by and hosted on G2.com.

What do you dislike about Upfirst?

The initial knowledge training was less than intuitive. I didn't expect the AI to need some of the basic conversational guidelines and etiquette that were necessary to help calls progress smoothly. The calls are often interrupted by background noise when callers use speaker phone or are in a loud environment. Review collected by and hosted on G2.com.

SunnyJ S.
SS
SunnyJ S.
Small-Business (50 or fewer emp.)
"Multilingual Support Across Time Zones"
4.5/5
What do you like best about Upfirst?

I use Upfirst for connecting with clients in both America and Europe. I like it because it has a multilingual feature, which is incredibly useful. It's convenient knowing that I can call an agent 24/7 to have a conversation like I would with an employee, whether it's about deliveries or expectations. The multilingual receptionist is available for multiple time zones, which helps me communicate easily with clients in various locations like America and across Europe. I'm involved in projects internationally, and Upfirst aids in managing communication efficiently. I also appreciate the agent's ability to remember previous callers and have some autonomy in handling clerical tasks. Review collected by and hosted on G2.com.

What do you dislike about Upfirst?

I would like Upfirst to allow multiple numbers on one account. Review collected by and hosted on G2.com.

Todd G.
TG
Todd G.
Founder
Small-Business (50 or fewer emp.)
"Professional Feel with Easy Setup"
5/5
What do you like best about Upfirst?

I use Upfirst as our answering service, which gives our business a more professional feel with the virtual assistant. I like the fact that our nonprofit now has a 24-hour gatekeeper. The transfer call feature is another aspect I appreciate, and the whole setup and use of Upfirst have been easy for me. The UI is understandable, and the video tutorials are really helpful. Review collected by and hosted on G2.com.

What do you dislike about Upfirst?

I like the ease of use. I don't have any dislikes at this point Review collected by and hosted on G2.com.

Sharon J.
SJ
Sharon J.
Small-Business (50 or fewer emp.)
"Upfirst: The Essential AI Answering Service for Small Businesses"
5/5
What do you like best about Upfirst?

I appreciate Upfirst because they answer my phone when I cannot, particularly since I work a full-time job during the day. I get twenty-four-hour service for answering, which works well for me. I find it fascinating how the AI handles each conversation differently and appropriately without needing verbatim instructions from me. I like the ability to make rules for specific caller scenarios and find it invaluable to train the AI receptionist. It's been great trying Upfirst, and I fell in love with the service. I also like that I can go back and educate the AI if something does not quite match my expectations, ensuring it performs exactly as I want. Review collected by and hosted on G2.com.

What do you dislike about Upfirst?

The receptionist sometimes when callers pause mid-thought. It can cause an awkward moment as the receptionist appears to interrupt the customer. I'm sure that this will eventually be improved as this service grows. In any case, calls get handled and I make money I otherwise might miss. Review collected by and hosted on G2.com.

GH
Gerald H.
Small-Business (50 or fewer emp.)
"So Natural, It Doesn’t Sound Like AI"
5/5
What do you like best about Upfirst?

What I liked was that is does not sound like an AI. Review collected by and hosted on G2.com.

What do you dislike about Upfirst?

Nothing. It is intuitive and easy to program and navigate. Review collected by and hosted on G2.com.

E W.
EW
E W.
Small-Business (50 or fewer emp.)
"Easy Setup and Impressively Accurate Extra Insights"
4.5/5
What do you like best about Upfirst?

Easy to use and set up. I also appreciate the extra information the system provides; so far it has always been correct, even though we didn’t provide it. Review collected by and hosted on G2.com.

What do you dislike about Upfirst?

We’re never really sure where to put knowledge. Sometimes we create a knowledge entry and then it doesn’t get used. Other times, it pulls outdated knowledge we entered at the beginning instead of the newer information. At this point, our knowledge entries feel a bit out of control, and we often lose track of where the knowledge is coming from. Also you can tell it is an Ai system leading to hang ups we are afraid. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Upfirst.

Starter

$24.95
Per Month

Premium

$59.95
Per Month

Pro

$159.95
Per Month