--- title: Upfirst Reviews meta\_title: 'Upfirst Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 26 reviews by the users' company size, role or industry to find out how Upfirst works for a business like yours. aggregate\_rating: rating\_value: 4.9 review\_count: 26 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Upfirst Reviews & Provider Details Claimed ###### Profile Status This profile is currently managed by Upfirst but has limited features. Are you part of the Upfirst team? [Upgrade your plan](https://my.g2.com/upfirst/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Upfirst is an AI-powered virtual receptionist. Founded on the belief that small businesses should be able to afford great answering services, we help people change how they run their businesses by making it easy and affordable to get a virtual receptionist that’s dedicated to them. Upfirst helps small businesses answer calls around the clock so that callers never reach a voicemail. Businesses use our AI answering service to give callers an immediate human-like voice to answer questions, take messages, set appointments, and more. Knowing that every call is covered by a knowledgeable receptionist, business owners are able to focus on the day-to-day tasks that continue to drive their business forward, saving themselves time and money. * * * Seller [Upfirst](https://www.g2.com/sellers/upfirst) Discussions [Upfirst Community](https://www.g2.com/products/upfirst/discuss) Languages Supported Arabic, Bulgarian, Czech, Danish, German, Greek, English, French, Hindi, Croatian, Hungarian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Russian, Slovak, Spanish, Swedish, Tamil, Turkish, Chinese (Simplified) Services Offered AI Answering Service, AI Receptionist, AI Appointment Setting Locations Serviced France, Mexico, Portugal, Sweden, + 28 more Overview by Upfirst AI Show More ## Pricing Pricing provided by Upfirst. ### Starter $24.95 Per Month ### Premium $59.95 Per Month [ View More Pricing Information ](https://www.g2.com/products/upfirst/pricing) ## Top-Rated Alternatives [ ![Smith.ai Virtual Receptionists](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smith.ai Virtual Receptionists") Smith.ai Virtual Receptionists 4.9/5(73) ](https://www.g2.com/products/smith-ai-virtual-receptionists/reviews) [ ![Moneypenny](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moneypenny") Moneypenny 4.4/5(47) ](https://www.g2.com/products/moneypenny-2025-09-24/reviews) [ ![SureCall Experts](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SureCall Experts") SureCall Experts 4.6/5(27) ](https://www.g2.com/products/surecall-experts/reviews) [ View All Alternatives ](https://www.g2.com/products/upfirst/competitors/alternatives) ## User Insights Average based on 26 real user reviews. Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) CH Catrina H. Small-Business (50 or fewer emp.) 7/9/2026 "Excellent Support and Continuous Improvements Make Upfirst Better Over Time" 5/5 What do you like best about Upfirst? What I like best about Upfirst is their customer support and their willingness to keep improving the platform. The initial setup took some work, but their chat support was always available to answer questions and help me get everything configured. They regularly add new features and integrations, and the more I train the AI, the better it performs for my business. It's nice working with a company that listens to customer feedback and continues to make the product better. Review collected by and hosted on G2.com. What do you dislike about Upfirst? The biggest downside was the initial setup and training. It takes time to configure everything and teach the AI how you want it to respond, so it's not something you can turn on and expect to be perfect right away. I also notice that it occasionally hesitates before responding. The good news is that their chat support has always been very responsive, and the platform continues to improve with new updates. Review collected by and hosted on G2.com. Recommendations to others considering Upfirst: If you're considering Upfirst, be prepared to spend some time setting it up and training it. The more information you provide and the more you refine its responses, the better it performs. Don't hesitate to use the chat support—they were always available when I needed help. If you're looking for an AI receptionist that continues to improve and can grow with your business, Upfirst is definitely worth considering. Review collected by and hosted on G2.com. What problems is Upfirst solving and how is that benefiting you? As a tax professional, I can't answer the phone while I'm meeting with clients or preparing tax returns. Upfirst solves that problem by making sure every call is answered, even after hours. It answers common questions, books appointments, and helps capture potential new clients instead of sending them to voicemail. This has allowed me to stay focused on my work while knowing callers are being taken care of. The more time I've spent training the AI, the better it has become at handling my business's specific needs. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Cesar T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cesar T.") CT Cesar T. Loaner fleet and acquisitions manager Small-Business (50 or fewer emp.) 7/2/2026 "Human-Like Voice, Highly Recommended Service" 5/5 What do you like best about Upfirst? I really liked the quality of how human the voice sounded and everything. It's great and valid because it's making it easier for me to refer others to the platform. I think their attention to detail is impressive, and if you have any questions, they interact with you on a very personal level. I appreciate the human-like quality of the voice and the overall service quality. It's helping my colleague's business become more successful, allowing customers to reach them even when they're busy. Review collected by and hosted on G2.com. What do you dislike about Upfirst? I think the one major structural change that I would do is that, instead of limiting it to just one account only for people in my situation, to be able to control several accounts so that way it makes it easier to refer, not just to refer to others, but to have others underneath me. So that way I can run more of a business with them than just pure referral. Review collected by and hosted on G2.com. What problems is Upfirst solving and how is that benefiting you? Upfirst helps me test voice agents and use it as a referral source. It's made referring others to the platform easier. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Kim S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kim S.") KS Kim S. Chief Administrative Officer Small-Business (50 or fewer emp.) 7/13/2026 "Excellent AI Receptionist That Effectively Blocks Spam Calls" 5/5 What do you like best about Upfirst? It really does sort through the spam, and because it's often an AI receptionist, there are hangups from would-be robocallers and spam marketers. Review collected by and hosted on G2.com. What do you dislike about Upfirst? It’s not as personal as having a live receptionist, but it does what we need for now and works well. Review collected by and hosted on G2.com. Recommendations to others considering Upfirst: Before choosing UpFirst, make sure you’re not expecting a live agent. It’s truly impressive how you can train your receptionist to match your business's tone and feel. Their customer service is second to none and is there to help whenever needed. It’s also amazing how far UpFirst has come with its integrations and how they’re constantly improving the service. I would highly recommend it. Review collected by and hosted on G2.com. What problems is Upfirst solving and how is that benefiting you? We needed a phone system that could handle spam calls without taking up our staff’s time and also serve as a receptionist without costing as much as hiring one. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Nichi S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nichi S.") NS Nichi S. Executive Director Small-Business (50 or fewer emp.) 5/19/2026 "Responsive Service with Cutting-Edge AI Solutions" 5/5 What do you like best about Upfirst? I really appreciate Upfirst's services. First, they are far more affordable than other options. Second, and more importantly, I love that you can put knowledge into the database, and the AI can pull information on its own. This makes it very convenient for accurately providing answers and helps get accurate information from callers to return calls the next day. Their expertise with systems has been fantastic. When we asked them to track calls and provide data, they quickly added this to the service, and now all that information is provided on the dashboard when you go into the system. They're very quick to respond to customer requests. The AI technology continues to advance at a quick rate, and anytime there are any issues, they remedy them quickly. If you have requests for specific types of service, they're very good about providing or expanding their service. They keep up with technologies, and it's nice to know they are paying attention to advancements that we normally don't handle within our business. Review collected by and hosted on G2.com. What do you dislike about Upfirst? We were a little worried about using AI for the service because it's people calling in stressed or emergency situations. We were hesitant to have a AI system perform that function, but it has gone remarkably well. Review collected by and hosted on G2.com. What problems is Upfirst solving and how is that benefiting you? Upfirst provides a convenient evening answering service for emergencies, pulling accurate information from its database and our website. Their AI technology is quick and responsive. They meet specific data needs, like call tracking, with a customized and effective dashboard. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Bonnie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bonnie L.") BL Bonnie L. Small-Business (50 or fewer emp.) 5/14/2026 "Efficient AI Receptionist with Great Value" 4.5/5 What do you like best about Upfirst? I use Upfirst as an AI receptionist to handle calls when I'm not available for my small business. I really liked the features and benefits Upfirst offers for the price. The AI receptionist from Upfirst efficiently answers calls, texts prospects, provides information about our business to callers, and transfers calls. It's really helpful when Upfirst can text callers a scheduling link so they can pick a date and time to make an appointment with us. It's also great that Upfirst can transfer callers to a specific employee that we've programmed and shares a lot of information with callers, taking care of much of their needs. Review collected by and hosted on G2.com. What do you dislike about Upfirst? The initial knowledge training was less than intuitive. I didn't expect the AI to need some of the basic conversational guidelines and etiquette that were necessary to help calls progress smoothly. The calls are often interrupted by background noise when callers use speaker phone or are in a loud environment. Review collected by and hosted on G2.com. What problems is Upfirst solving and how is that benefiting you? I use Upfirst as an AI receptionist to answer calls when I'm busy. It's efficient in call answering, texting prospects, sharing scheduling links, and transferring calls, meeting our business needs effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![SunnyJ S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SunnyJ S.") SS SunnyJ S. Small-Business (50 or fewer emp.) 5/14/2026 "Multilingual Support Across Time Zones" 4.5/5 What do you like best about Upfirst? I use Upfirst for connecting with clients in both America and Europe. I like it because it has a multilingual feature, which is incredibly useful. It's convenient knowing that I can call an agent 24/7 to have a conversation like I would with an employee, whether it's about deliveries or expectations. The multilingual receptionist is available for multiple time zones, which helps me communicate easily with clients in various locations like America and across Europe. I'm involved in projects internationally, and Upfirst aids in managing communication efficiently. I also appreciate the agent's ability to remember previous callers and have some autonomy in handling clerical tasks. Review collected by and hosted on G2.com. What do you dislike about Upfirst? I would like Upfirst to allow multiple numbers on one account. Review collected by and hosted on G2.com. What problems is Upfirst solving and how is that benefiting you? Upfirst's multilingual feature helps me connect with clients in America and Europe. It provides a 24/7 service, allowing me to communicate easily across various time zones and manage projects in Greece, Reno, and The Netherlands. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Todd G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Todd G.") TG Todd G. Founder Small-Business (50 or fewer emp.) 6/16/2026 "Professional Feel with Easy Setup" 5/5 What do you like best about Upfirst? I use Upfirst as our answering service, which gives our business a more professional feel with the virtual assistant. I like the fact that our nonprofit now has a 24-hour gatekeeper. The transfer call feature is another aspect I appreciate, and the whole setup and use of Upfirst have been easy for me. The UI is understandable, and the video tutorials are really helpful. Review collected by and hosted on G2.com. What do you dislike about Upfirst? I like the ease of use. I don't have any dislikes at this point Review collected by and hosted on G2.com. Recommendations to others considering Upfirst: It’s a straightforward platform with a user interface that’s easy to navigate. Review collected by and hosted on G2.com. What problems is Upfirst solving and how is that benefiting you? Upfirst gives our business a more professional feel with its virtual assistant and provides our nonprofit a 24-hour gatekeeper. I like the transfer call feature. It's easy to set up and use, with an understandable UI and helpful video tutorials. Review collected by and hosted on G2.com. Show More 6/22/2026 Validated ReviewerSource: G2 invite ![Sharon J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sharon J.") SJ Sharon J. Small-Business (50 or fewer emp.) 5/7/2026 "Upfirst: The Essential AI Answering Service for Small Businesses" 5/5 What do you like best about Upfirst? I appreciate Upfirst because they answer my phone when I cannot, particularly since I work a full-time job during the day. I get twenty-four-hour service for answering, which works well for me. I find it fascinating how the AI handles each conversation differently and appropriately without needing verbatim instructions from me. I like the ability to make rules for specific caller scenarios and find it invaluable to train the AI receptionist. It's been great trying Upfirst, and I fell in love with the service. I also like that I can go back and educate the AI if something does not quite match my expectations, ensuring it performs exactly as I want. Review collected by and hosted on G2.com. What do you dislike about Upfirst? The receptionist sometimes when callers pause mid-thought. It can cause an awkward moment as the receptionist appears to interrupt the customer. I'm sure that this will eventually be improved as this service grows. In any case, calls get handled and I make money I otherwise might miss. Review collected by and hosted on G2.com. Recommendations to others considering Upfirst: Try it out. Spend some time with the “Add Knowledge” feature, make a few practice calls, and refine the service so it fits your needs. Keep adjusting and tweaking it as you go. Review collected by and hosted on G2.com. What problems is Upfirst solving and how is that benefiting you? Upfirst answers my phone during the day when I can't, providing 24-hour service. I find it invaluable that I can set rules for handling calls, with the AI adapting and learning from interactions to handle customer issues appropriately. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite GH Gerald H. Small-Business (50 or fewer emp.) 5/7/2026 "So Natural, It Doesn’t Sound Like AI" 5/5 What do you like best about Upfirst? What I liked was that is does not sound like an AI. Review collected by and hosted on G2.com. What do you dislike about Upfirst? Nothing. It is intuitive and easy to program and navigate. Review collected by and hosted on G2.com. Recommendations to others considering Upfirst: If you’re considering implementing an AI receptionist or phone assistant, the single biggest factor is not the technology itself, it’s how your customers react to it. If customers enjoy interacting with the AI, they’ll use it comfortably and consistently. If they don’t, it can actually hurt the customer experience instead of helping it. That’s what makes Upfirst stand out. The interaction feels natural, smooth, and human. Callers genuinely feel like they’re speaking with a live receptionist rather than a robotic automated system. That alone separates it from many competing platforms. Beyond that, the functionality is incredibly robust. It can send calendar booking links, provide directions, send text messages, schedule appointments, and handle customer interactions seamlessly. It’s one of the most complete AI receptionist systems I’ve evaluated, and I reviewed a lot of options before choosing it. What impressed me even further is the value. The pricing is extremely competitive, especially considering the capabilities you get. In my opinion, Upfirst delivers significantly more functionality and performance per dollar than any other platform I’ve seen in this space. Review collected by and hosted on G2.com. What problems is Upfirst solving and how is that benefiting you? We’ve had an excellent experience with Upfirst. The platform has effectively replaced the need for a traditional receptionist in our operation, and it’s done so far more smoothly than we expected. What impressed us most is how natural the AI sounds on calls. Most people interacting with it genuinely believe they’re speaking with a live person, not an automated system. The call handling is professional, responsive, and consistent, which has helped streamline our front end while reducing staffing demands. For organizations looking to improve efficiency without sacrificing the customer experience, Upfirst has proven to be a very powerful solution. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![E W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "E W.") EW E W. Small-Business (50 or fewer emp.) 5/7/2026 "Easy Setup and Impressively Accurate Extra Insights" 4.5/5 What do you like best about Upfirst? Easy to use and set up. I also appreciate the extra information the system provides; so far it has always been correct, even though we didn’t provide it. Review collected by and hosted on G2.com. What do you dislike about Upfirst? We’re never really sure where to put knowledge. Sometimes we create a knowledge entry and then it doesn’t get used. Other times, it pulls outdated knowledge we entered at the beginning instead of the newer information. At this point, our knowledge entries feel a bit out of control, and we often lose track of where the knowledge is coming from. Also you can tell it is an Ai system leading to hang ups we are afraid. Review collected by and hosted on G2.com. Recommendations to others considering Upfirst: We’ve tried other AI answering services, and for ease of use, depth of knowledge, and overall bang for the buck, we’re satisfied with this one. Review collected by and hosted on G2.com. What problems is Upfirst solving and how is that benefiting you? We needed a better way to manage service calls coming into our IT MSP company during off-hours and holidays. The solution had to handle residential and business clients differently, while still being intuitive to use. We also needed it to treat critical business service calls differently when they came in outside normal business hours. We tried Upfirst on a trial basis and were impressed by how quickly it was set up. We were also amazed at how it scraped our website for information to use in the call flow, along with relevant general internet information. In the end, it addressed everything we were looking for. Review collected by and hosted on G2.com. 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