[
Umami Reviews
](https://www.g2.com/products/umami/reviews)

[
Umami Reviews
](https://www.g2.com/products/umami/reviews)

# Umami Pricing Overview

[Editedit](https://my.g2.com/umami/pricings)

## Umami Pricing Key Insights

Last updated on Jul 30, 2026

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Information about Umami pricing, plan availability, and costs is not listed on G2 by the vendor. Buyers typically need to engage directly with the vendor to understand pricing options. Final cost negotiations to purchase Umami must be conducted with the seller.

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Rated 4.3 / 5

\*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Pricing information for Umami is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Umami must be conducted with the seller.
Pricing information was last updated on January 11, 2023

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## Umami Pricing FAQs

Generated using AI

Who is Umami pricing best suited for?

Umami's pricing is best suited for small businesses and mid-market teams with strong GDPR compliance requirements and limited analytics budgets. G2 reviewers from consulting, accounting, IT services, design, and marketing operations consistently highlight Umami as a fit for privacy-conscious European organizations, particularly those operating under German DSGVO rules. Self-hosted deployment appeals to technically capable small teams comfortable with Docker or WordPress setups. Umami is less suited for e-commerce operations, B2B lead-scoring workflows, or teams needing advanced funnel analysis and audience segmentation, where G2 reviewers flag meaningful feature gaps. Enterprise teams with complex reporting needs should explore Umami's custom-quote option.

What are the key differences between the free and paid versions of Umami?

Umami is an open-source analytics tool with no standard paid tiers listed on G2. Teams can self-host Umami at no licensing cost, which G2 reviewers across small-business and mid-market segments confirm as a primary draw. Umami's pricing structure does include custom enterprise quotes for organizations requiring dedicated support or managed deployment. Self-hosted deployments give full data control and unlimited usage, but lack vendor-managed infrastructure, SLA-backed support, and enterprise integrations. G2 reviewers note the self-hosted path requires Docker or similar setup capability. Teams unable to manage their own infrastructure would need to evaluate Umami's enterprise custom-quote option for a managed alternative.

Is Umami considered good value for its pricing?

G2 reviewers rate Umami between 3.5 and 5.0 stars, with most small-business users expressing strong satisfaction relative to cost. The open-source, self-hosted model means many teams run Umami at near-zero infrastructure cost, which G2 users in design, IT services, and consulting cite as a clear advantage over paid alternatives like Google Analytics. Value is strongest for privacy-first use cases: GDPR compliance, cookieless tracking, and lightweight deployment are recurring benefits. Gaps in advanced segmentation, funnel visualization, and custom reporting templates temper value for users needing deeper analytics, but for core traffic monitoring with compliance requirements, G2 reviews of Umami indicate strong cost-to-value performance.

## Top-Rated Alternatives

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 ![PostHog](https://images.g2crowd.com/uploads/product/hd_favicon/072cdadc1ee951a3b1914e3a7dd95c91/posthog.svg "PostHog")

PostHog

4.5/5(1,054)

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Pendo

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4.5/5(6,863)

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[
View All Alternatives
](https://www.g2.com/products/umami/competitors/alternatives)

## Umami Alternatives Pricing

The following is a quick overview of editions offered by other [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

| Product | Price | Features |
| --- | --- | --- |
| ![PostHog](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d454e5361d4095df745ece8807a7f730/posthog.png)[PostHog](https://www.g2.com/products/posthog/reviews) Product Analytics & Data Stack | Starting at $0.00Per Month | Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard. First 1 million events/mo free Funnel Analysis Graph Analysis Path Analysis Retention Analysis Correlation Analysis Group Analytics |
| ![Pendo](https://images.g2crowd.com/uploads/product/image/small_square/small_square_11e714bd87d1a0b6c0a7dcbd46a01c61/pendo-io-pendo.png)[Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) Free | Free | Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps. Product analytics In-app guides Net Promoter Score (NPS) Roadmaps |
| ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png)[Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) Starter | Free | Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes: Starter templates Foundational product analytics Campaign reporting Unlimited feature flags Unlimited sources & destinations |

Various alternatives pricing & plans

Pricing information for the above various Umami alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

## Umami Pricing Reviews
(1)

  

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
GI

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

7/1/2026

"Privacy-Focused Web Analytics with Room for Better Segmentation"

4/5

What do you like best about Umami?

I value Umami's strict GDPR-compliant, privacy-first design and its streamlined, lightweight analytics experience that perfectly fits our marketing operations and lead data workflows. Its privacy-focused tracking stands out above many mainstream analytics tools, using cookieless tracking by default and storing all data locally, which avoids complex cookie consent banners and enhances the browsing experience. Umami’s clean and uncluttered dashboard and custom event builder simplify tracking lead intent, allowing quick setup for actions like whitepaper downloads and demo clicks. I appreciate its ability to filter traffic by geographic regions and its straightforward export of structured behavioral datasets. Umami is powerful enough to capture critical lead behavior signals, yet simple enough for my team to review without needing advanced analytics training, aligning well with Germany’s strict data privacy rules and supporting my marketing technology stack. Review collected by and hosted on G2.com.

What do you dislike about Umami?

First, its built-in audience filtering capabilities are limited when separating high-intent B2B prospects from low-value traffic. I rely heavily on Clearbit’s firmographic data to segment leads by industry and company size, yet Umami only provides basic location and device filters. It lacks native ways to tag visitors based on company attributes or professional roles, so I have to cross-reference Umami’s behavioral export data with enriched lead records in spreadsheets to build precise prospect groups, adding repetitive monthly data matching tasks. Second, the funnel visualization tools lack flexible custom grouping options. When analyzing our multi-step lead capture journey for IT service inquiries, I cannot easily combine similar page events or split funnels by marketing channel in a single view. To compare conversion performance across our LinkedIn ads and industry newsletter campaigns, I must generate separate funnel reports and consolidate the figures manually. Review collected by and hosted on G2.com.

What problems is Umami solving and how is that benefiting you?

I use Umami to track website visitor behavior and campaign performance while ensuring GDPR compliance, freeing me from complex consent forms and costly compliance. It simplifies lead tracking and data flows, but lacks advanced audience filters and flexible funnel visualizations. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

##### Categories on G2

[Digital Analytics](https://www.g2.com/categories/digital-analytics)

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