The Performance Advertising Platform for All of TV tvScientific makes television advertising accessible, measurable, and performance-focused for businesses of every size. Built for both connected TV (CTV) and traditional linear TV, the platform transforms television into a modern, outcomes-based marketing channel—one where campaigns are easy to launch, optimize, and measure with precision. By bringing the accountability of digital advertising to the power of TV, tvScientific helps brands of all sizes unlock growth at scale. Put Your Brand on the Largest Screen in the House With tvScientific, advertisers gain access to 95% of ad-supported streaming audiences along with premium linear TV inventory, ensuring reach across the full television landscape. Campaigns can scale efficiently while maintaining complete control over targeting and measurement, giving brands the ability to connect with the right audiences on the largest, most engaging screen in the home. Powered by Proprietary Technology At the heart of the platform is patented AI optimization combined with deterministic ID technology. Advertisers buy TV inventory on a cost-per-outcome (CPO) basis, tying every dollar spent directly to business results like ROAS, impressions, or purchases. Campaigns automatically learn and adapt in real time, while radical transparency in reporting gives marketers full confidence in performance, attribution, and ROI. Measurable Impact at Your Fingertips Built on the principles of customer performance and accountability, tvScientific delivers clear reporting, automation, and insights that help marketers prove and improve the impact of TV within their broader media mix. Whether you’re a performance marketer focused on ROI or a brand builder seeking reach and engagement, tvScientific turns television into a true performance channel for measurable growth and long-term success.